Wouldn’t it be great if you could have a team of 1,000 sales people to actively sell your services–without paying them a dime? Companies that invest in providing exceptional service are doing just that. They are building the best possible sales force there is–unpaid, real advocates. People that will go out of their way to recommend a product or service based on their experience.
Recommendations and Reviews Have a Huge Influence on Buyers — Especially Gen Xers.
According to recent data from MarketingCharts, recommendations from family and friends and online consumer reviews were two of the top three biggest purchase influencers.
The key takeway? Build more reviews, build more business.
As you can see, companies that invest in building brand advocates can have a very positive impact on the bottom line. If you can continually build a stream of positive testimonials and online reviews, consumers will be more likely to trust your brand/service. Increased trust leads to more sales–and more profits.
Looking to build more positive online reviews and recommendations? We can help! Learn more about our reputation management services.
