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Why Buying a Stethoscope Doesn’t Make You a Doctor

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Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I usually have the luxury of fast forwarding through the intrusions on my Sunday evening viewing habits, several commercials have caught my eye recently – not in a positive way.

These commercials claim that anyone could become a marketing expert through the use of their online email program. If only someone had told me, I could have saved myself the time, energy and cost of going to college and spending years gathering industry knowledge and experience to become a marketing advisor. All I needed was an email template!

If you can excuse the sarcasm, it gets to my real point: Having the technology to run a program is great, but it certainly doesn’t make you an expert. It’s a lot like a pretty package with nothing inside. Where is the content – are you going to hire an in-house copywriter to generate original SEO-optimized content? Where are the graphics – are you going to pay the money to license them? What are you going to do with the content, if you shell out the big bucks to get it: Are you going to send a follow-up email? Share it to social media? Build a talent community?

My point is, having the equipment to run a basic element of an inbound marketing campaign does not set you up for a successful campaign. If anything, it creates a need to hire, purchase and create more work on your end.

If you want an effective inbound marketing campaign that produces measurable results, click here to learn more about our HaleyMail campaign. You get all the benefits of a content marketing campaign, the ability to attract clients and candidates, nurture relationships, improve sales productivity and – yes – an email newsletter.

When it comes to your marketing, trust the experts at Haley Marketing Group. Our industry experience and expertise, including over 55 awards for the staffing/recruiting industry, means you can trust that we know what we’re doing. You don’t have to be a marketing expert, because we are.


Content Marketing = More Placements! FIND OUT HOW


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