What should we be doing on social media? How should our website function? These are two of the most common questions we receive at Haley Marketing. While we’re happy to cater a custom social media or website strategy for your business, you can use this simple checklist to see if you’re doing enough on your… Continue reading
Tag: marketing staffing
Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I usually have the luxury of fast forwarding through the intrusions on my Sunday evening viewing habits, several commercials have caught… Continue reading
In a previous article, I detailed different file format types for your staffing company’s logo. However, many of you are initially asked by someone on our team to provide your logo to us as an “AI” file. So what exactly is an “AI” file and why does Haley Marketing Group prefer that particular file format?… Continue reading
Over the weekend, Marketing Advisor Todd Lewandowski gave back to the local collegiate community by presenting as the keynote speaker at the University at Buffalo Pi Sigma Epsilon local chapter meeting. Pi Sigma Epsilon is the only national, professional fraternal organization in sales, marketing, and management in the United States. Todd’s presentation focused on integrating… Continue reading
So I got an email from LinkedIn today. And it looks like 89 of my contacts have changed jobs so far this year. Good for them! But that got me thinking… 89 people is a little less than 10% of my LinkedIn network. If that many people changed jobs in the first half of 2011,… Continue reading
Q: One of our sales reps would like ideas on getting through to Purchasing departments and Corporate HR Managers who control the selection and purchasing from staffing agencies for local divisions. Please help! A: If you’re trying to get through to the purchasing department, there’s only one strategy for success–lower your costs. Or at least… Continue reading
Q: My company keeps increasing the number of sales calls I’m required to make each week. I’m spinning the dial, and doing drop by calls, but I’m having a lot of trouble getting people to meet with me. Any suggestions? A: Before you sell, put yourself in the buyer’s shoes. I’ve had a few recent… Continue reading
Found a really cool tool on YouTube. Check us out! [youtube http://www.youtube.com/watch?v=XZLvQIXwlJ0&hl=en_US&fs=1&rel=0] Need help getting your staffing firm to the top of search results? Our SEO services can help get you there. Give us a call today!
People Plus’ Why Staffing Now Door Openers campaign focuses on educating non-users of staffing on how to strategically use staffing to lower costs, decrease risks, and increase workforce flexibility. It is a 13 week direct mail blitz that uses a combination of postcards, fold over cards, personal letters, drop offs, and follow up calls to… Continue reading
It is no secret that social media is a hot topic right now. From a business standpoint, you know that social media can be a powerful tool for marketing and recruiting. But what about your candidates? Do they realize the effect that social media is having on their job search efforts? Most employers will at… Continue reading
Last week I listened in on our first guest webinar in our Lunch with Haley series. The topic was Cybermarketing, and it was hosted by Mark Berger, an Internet sourcing guru. I learned a ton of great info, but I wanted to bring to your attention three free resources that you may not be using… Continue reading
Haley Marketing is very proud to announce that more than 500 staffing firms have downloaded our Marketing Best Practices Guide. Get your copy today!
When the going gets tough…the tough do not pull back on marketing! Why? If you’d like some proof of the importance of marketing aggressively, check out this article from the Wharton School. Here’s an excerpt from the article: With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising… Continue reading
Ever read any of Dan Kennedy’s NO B.S. books? If not, check them out. Dan’s not big on management theory (to put it mildly), just practical, no b.s. advice that entrepeneurs need to hear. In NO B.S. Direct Marketing, Dan (who by the way is one of the most successful marketers on the planet), made a… Continue reading
I had a great conversation today with Eric Gregg, CEO of the Inavero Institute for Service Research. Eric’s firm conducted a major study of staffing buyers to uncover some of the reasons why and how employers buy staffing services. Among the findings was that those employers who were involved in multiple relationship-building activities (monthly contact,… Continue reading