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Make Social Media Part of Your Routine, Part I

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When something is essential for success – it becomes a habit, or part of your routine, right?

Let me give you a few examples: You want healthy teeth, so you brush your teeth daily and follow the directions outlined by your dentist. If you want to have a strong and healthy body, healthy eating and exercising become a habit.

So, how does this relate to staffing and recruiting professionals?

In business, creating a strong brand and becoming a trusted resource for your audience isn’t an option – it’s crucial for success. And social media can help, when used effectively, which includes consistency.

Why should you create a social media routine?

  • Consistently sharing content to your company social media pages and professional personal pages help users looking for your services find you on these platforms.
  • Sharing content on social media helps put relevant resources for your audience in spaces where they are already spending time.
  • When users find your resources relevant and click to learn more about a topic, they are moving from social media to your website, where they have the opportunity to learn more or contact you directly.

So, how can you make an impact on social media?

Start by using it. Integrate it into your daily work routine. Don’t make this an option; make it an essential function of your job. Engaging your entire internal team to use social media effectively for business can help not only engage your audience, but reach potential clients or candidates you may not have had access to otherwise.

Want to learn more? Download our eBook Social Media: A Game Plan for Staffing and Recruiting Firms.

Watch for our next post on how to create an effective social media routine for your team.

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