By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Robin Kurtz, Haley Marketing’s Accounting Specialist, has a “pretty sweet” talent most… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Ryan Maher, a Marketing Consultant on our team, is into:… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable… Continue reading
What do Best of Staffing® winners do differently? It’s simple: they treat their talent amazingly well! Summarized from Inavero’s What Makes Best of Staffing® Winners Different?, this infographic highlights the key actions BOS winners take that give them distinct advantages in recruiting and retaining exceptional candidates: Lessons for your staffing or recruiting firm: Treat your… Continue reading
Formula 1 racing is a sport of precision. Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of the season, and your team receives a prize purse to make the… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s how Mark Yesilevskiy, a Haley Marketing Graphic Designer, kicks it: HIT:… Continue reading
You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. You publish your blogs… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Todd Lewandowski, Haley Marketing’s Director of Content Marketing, is into:… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
One of my favorite breweries, Ommegang has their very own RV that is traveling across New York State this week handing out their delicious beers. Great, so what does that have to do with marketing for staffing firms? I’m glad you asked! Usually when we talk about “going mobile” it’s about having a great mobile… Continue reading
Striking when the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate our business. The difficulty comes in not making it feel forced and creating a natural connection with your target audience. The… Continue reading
You have a Facebook page. And LinkedIn, Twitter and Google+ too. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Would a coach send his team on the field without a play? Would a chef make their signature dish without a recipe? So why… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Magezi Mukandala, Haley Marketing’s Technical Sales Support Specialist, is into:… Continue reading
Designers. We can be a finicky breed. The expression “temperamental artist” doesn’t exist without reason! However, good designers should not be divas. We should be partners with you to visually solve your communication problems. The key word in the sentence above is partners. We need you to work with us. We value your input and… Continue reading
It may work on the dance floor (if you have the moves, that is), but it’s a baaad idea on social media – especially when heated discussions are carried out on public platforms for all the world to see. “What Not to Do” on Social Media This recent Buffalo News story provides a perfect example… Continue reading
