Recently my one year old son had to undergo surgery. It was a serious procedure given his young age and the involvement of anesthesia. Needless to say my wife and I were nervous going in. I saw a lot of parallels between this experience and with my professional life. Let me explain. My role with Haley… Continue reading
A very common request from clients is to make their logo larger. This is an issue website designers often face because it can disrupt the balance of the website and the focus of what is being displayed. Brand recognition should always be important to your marketing goals, however, the appearance of the design is more… Continue reading
At Haley Marketing Group, we are lucky to have a wellness committee that provides a range of outlets for health, wellness, physical activity and professional growth. Each month has had a different theme and July’s theme was work-life balance. During our weekly company meeting, we presented a TedX talk on work-life balance, and it got… Continue reading
Staffing Priorities, strives to provide quality, options and results for their clients and candidates by providing an exceptional customer experience. Their experienced, service-focused recruiters have been sharing their expertise since 2006. Staffing Priorities is committed to building relationships with the right candidates, and providing outstanding opportunities. Offering creative, customized staffing solutions that allow employers to… Continue reading
This year Haley Marketing is celebrating its 20th year. This year also marks my first with Haley Marketing. When I started, I noticed one thing everyone at Haley Marketing had in common. They are all exceptional at what they do. Brought on board as a full stack developer, it was clear from the start that… Continue reading
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously. As with most businesses, the best leads a staffing firm can generate come from referrals. They convert 30% better… Continue reading
International Spam Laws Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails. Another country could impose a $10 million fine for sending an email without consent! Most 1st world countries take spamming very seriously. How can you make sure… Continue reading
You place an employee on a temporary assignment at a client’s site. You know it’s a slam dunk – they’re going to love him! The assignment ends, you send an email to your contact asking how everything went – and you don’t hear a peep. No news is good news, right? Little did you know… Continue reading
Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. What is emotional intelligence and why do people want to know so much about it? Also, why… Continue reading
Tourists have long considered San Francisco a must-visit destination, and now job seekers looking for IT jobs in the Bay Area – and the employers who need their expertise – will consider Consultant Specialists, Inc.’s new website at www.csi-it.com as a must-visit destination for finding a great new technical position or the expertise to bring… Continue reading
Humor me for a moment and pretend your staffing firm is a pizza restaurant. You make great food, and business is going well, but it could always be better. You decide to hire someone to do your marketing. Marketing will spread awareness of your business, and hopefully everyone in town’s favorite new pizza joint is… Continue reading
I’m a big fan of Tim Ferriss. I regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” Since this is our 20th birthday, I… Continue reading
American Recruiters, headquartered in Parkland, Florida, happily announces the launch of its new custom website with the goal of helping its candidates and clients Be Better. Specializing in acute care, senior living, pharmacy and food service recruitment, American Recruiters also seeks to become a hub for advice to job seekers, food service employers and healthcare… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Aaron Eastlack, a Haley Marketing Social Media Marketing Advisor, is… Continue reading
Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Here are some of the underwhelming statistics: Primetime viewership dropped 17% compared to the summer games in London four years… Continue reading
Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best… Continue reading
