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SEO in 2017: Create a Plan for a Long-Term, High Performing Website (part 3 of 3)

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Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience.

What else should you be doing to ensure it generates solid leads and attracts more qualified candidates?

You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why an ongoing content plan and a plan for obtaining relevant backlinks are critical to your staffing website’s ongoing SEO.

Missed the first two posts in this series? Read them here:

SEO in 2017: A Checklist for Staffing and Recruiting Firms

SEO in 2017: Boost Staffing Website Rankings and Conversions with Speed, Security & UX

Part 3: You Need a Plan, Stan.

Well, two plans, actually, if you want to rank well with Google:

Do you have an ongoing content plan?

Back in 2011, Google made a core algorithm change to reward websites that were regularly providing fresh and relevant content. Not only is fresh content seen as a plus by search engines, it tells humans you’re alive and well.

Every staffing firm should have a long-term content plan in mind based on specific goals. Do you need more clients or do you need more candidates? If you need more candidates and job applications, are you creating content that appeals to candidates?

For ongoing SEO, content creation is key to your survival. Your content is an asset, and the best way to get people started down the sales funnel.

Do you have a plan to obtain backlinks from niche-relevant websites?

Backlinks are, and will continue to be, a core part of Google’s algorithm. It’s the one thing that cannot be easily manipulated, but it’s perhaps the most powerful ranking signal.

Not all backlinks are created equal. Obtaining links from irrelevant nameless blogs may not do anything for your rankings. In fact, low-quality links may actually harm your ability to rank well. The real movement happens when you obtain quality backlinks from authoritative, niche-relevant websites. There are many ways to obtain high-quality backlinks legitimately, but manual outreach and custom content creation is still the most effective approach. Please note, this post isn’t meant to be a comprehensive approach for link building. It’s simply intended to highlight the importance of having a backlink outreach strategy within your ongoing SEO plan.

Final Thoughts for 2017

As Google becomes more sophisticated in its ranking criteria, so does the job of an SEO expert. Building a staffing and recruiting website for both search engines and humans can be a challenge if you don’t have the proper experience. At Haley Marketing, we can guide you through the process of building a modern and engaging website that leads to conversions. Contact us today and let’s talk about your goals!

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