The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Getting Started with SEO Brad Bialy: At this… Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
In full disclosure, I am not an expert in search engine optimization. (We leave that to Dan.) However, for as long as I can remember, I am a numbers person. (My dad told me I used to read the baseball statistics in newspapers when I was four.) Being a numbers person, it’s easy to see… Continue reading
Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience. What else should you be doing to ensure it generates solid leads and attracts more qualified candidates? You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why… Continue reading
Want your staffing website to rank better, generate more leads and attract more qualified candidates? Then this series of posts on SEO is a must-read! In my first installment, I explained how responsive design and AMP technology make both Google and your site visitors happy (you can read the full post, “SEO in 2017: A… Continue reading
SEO is a long game. A very long game. There’s a lot at stake for Google, so they do everything in their power to ensure only the best websites and pages make the top results. If the top results were filled with spam and low-quality content, Google’s user base would slowly disappear. Not long after,… Continue reading
(You’re missing valuable opportunities!) Blog content is meant to be used as a resource – not something you write, post, and then forget about. Blogging is an ongoing strategy that helps to build value on your website over time, by adding new pages, adding original content, increasing SEO value and creating valuable information for your… Continue reading
This is the third and final installment of Staffing SEO – A Guide to Optimizing Your Staffing or Recruiting Firm’s Website. In Staffing Site SEO Part I, we discussed what SEO really is, and why it’s important for staffing firms and recruiters. In Staffing Site SEO Part II, we focused on how to define your SEO goals… Continue reading
Site SEO: Search Engine Optimization Techniques In my last post (SEO for Staffing Websites and Recruiters – PART I), I discussed what Search Engine Optimization (SEO) is, and why it’s important to staffing firms and recruiters. For this post, I’ll offer some insight into where you start with optimizing your staffing and recruiting website. Step… Continue reading
I’ve talked to a lot of staffing firm owners lately about SEO (Search Engine Optimization). While SEO isn’t new, it is something that is somewhat foreign to a lot of the staffing industry. Over the next week I’ll share a series of three posts designed to introduce you to the basics of site SEO and… Continue reading
With a focus on call center staffing, CallMe! Staffing turned to Haley Marketing to design a site that represented their niche market. Haley Marketing built a site that incorporates great features for employers and job seekers. Employers can easily submit job orders online and with the Haley Marketing Job Board, job seekers can search for… Continue reading
Q: How do I get more sales leads from my staffing firm’s website? A: This is a common problem. Many staffing websites look great. Some tell a great story. But most staffing websites don’t do enough to attract prospects, or more importantly, convert them into active clients. So what can you do to make your… Continue reading
How important is it to have a company website? Well, simply put, do you want to make the right impression on clients and candidates? Arketi Group, a high-tech business-to-business public relations and marketing firm, released its 2009 Arketi Web Watch Survey. The survey reveals 68 percent of journalists consider the impact of social media on BtoB… Continue reading
Essential Personnel was interested in updating the look and feel of their website while adding new ways to attract clients and candidates. Haley Marketing designed and built a new website that includes several great features for both employers and job seekers. The new job board from Haley Marketing allows Essential Personnel to easily post open… Continue reading
