Images are critical to marketing – we would know!
Stock images can look generic, and, let’s face it – we’ve already seen them. Photography resources continue to increase their collections with images we actually want to see. Here are some examples on choosing imagery for your marketing and how it can help your business.
Differentiate yourself from your competitors with creative imagery.
Stand out from your neighbor by choosing images that might seem unusual. Conceptual images, graphic illustrations or interesting perspectives, just to name a few.
Images that evoke emotion.
Will your audience relate to the image? Just a quick glance of a photo, and we could be laughing or crying. If the images across your website are authentic, it will resonate with your audience.
Make it personal.
Include headshots of your team or candid photos around your office. If visitors feel like they got to know you, it will build trust.
No matter what you choose, be consistent. Images across your website and social media should have a cohesive theme.