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Meet the Team at Staffing World: Paula Pirrone Zeisz

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Haley Marketing Group will be in Chicago for Staffing World 2017. If you’ve never met Paula in person, here’s your chance. Paula has attended 10 Staffing World conferences all over the country and she’s excited to see what this year brings.

Here’s what you need to know about Paula before Staffing World:

Paula Pirrone Zeisz, Director of Marketing Education

Paula believes this year’s big topics will include employment trends and economic conditions in the U.S. and worldwide, and the direction in which the staffing market is heading. She sees staffing firms seeking new recruiting resources that will optimize recruiting efforts. Her clients are looking for new strategies to woo job seekers to fill the talent pipeline, improve call-to-appointment metrics and reduce margin pressures.

She’s looking forward to “taking in as much industry-specific content as I can! I want to absorb as much as I can by taking advantage of the sessions presented by industry experts,” Paula says. At the top of her list is meeting clients face to face, and establishing new relationships.

Paula has helped over 800 staffing and recruiting firms create great websites, harness the power of social media, dominate search engines, manage Google, Facebook and LinkedIn marketing campaigns, and make their sales and recruiting efforts more productive.

When it comes to websites, email and content & inbound marketing, no one in the world has more up-to-date information about the latest trends in staffing website design and digital marketing than Haley Marketing!

Paula would love to have the opportunity to visit the financial district to take in some of Frank Lloyd Wright’s architectural creations, mainly the Rookery Building. She’d also love to see The James Charnley House, as this represents an early benchmark in the development of Frank Lloyd Wright’s architectural career.

Paula’s Staffing World veteran advice:

Wear comfortable shoes! Depending on the venue and where your room is located…. you will be walking a lot, so you need to take care of your feet!

Paula’s favorite Staffing World Memory is meeting the owner of a small staffing firm, with an interest in a new digital presence. Paula prepared an estimate for his new company website. He told her that out of the four estimates he received, Haley Marketing’s was:

  1. The best organized and easiest to understand.
  2. The most relevant to what features he needed for HIS staffing firm.
  3. And, best of all, the price was RIGHT in his budget!

He told Paula, “The last time I updated my website, we went with a local guy. The price was the lowest, and after all, it’s just a website, right? Paula, I quickly learned a lesson I would not soon forget…CHEAP IS EXPENSIVE!”

This small staffing company is now a Haley Marketing client, and the firm’s owner now considers his website to be one of the best marketing investments he’s ever made.

Interested in speaking to Paula in Chicago? Schedule a meeting with her or any attending member of our team.

Don’t forget to stop by our booth to meet the team, and please attend How Not to Sell Staffing, presented by David Searns and Brad Smith.

See you there!

This year’s attendees include:

David Searns, CEO

Brad Smith, Director of SEO and Social Media

Brian Vaccaro, Marketing Consultant

Paula Pirrone Zeisz, Director of Marketing Education

Ryan Maher, Marketing Consultant

Cathy Lanski, Copywriter

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