Social Media Traffic — What Social Platforms are Driving Action?
Social media can be an amazing marketing tool. But not all social platforms will drive the same results for your business. As digital marketers, it’s our job to test different platforms to see what works to reach our audience and drive action.
All too often, I see companies simply look at social media impressions as the main metric. Impressions are okay, but that’s like someone just driving by your billboard and not taking action. So instead of just look at the social platforms metrics that show impressions, I suggest looking at Google Analytics to see what social sites are actually driving traffic to your website.
To do this, log into Google Analytics and click on Acquisition>Social.
Here’s a quick video to walk you through this in detail: