Recently, I watched a presentation from marketing and customer service keynote speaker Jay Baer, and two statistics he shared stood out to me.
1. 91% of all B2B purchases are influenced by word of mouth
2. 50% of all word of mouth is online
If those stats don’t make you nervous, congrats! You must have all 5-star reviews online, and no angry ex-candidates slamming your name across social media platforms and review sites like Yelp, Glassdoor, Google, Facebook, etc.
If the stats above make your hands sweat just a little, don’t worry, you’re not alone. But there are things you can do to combat any negative reviews or bad word of mouth your company is on the receiving end of.
Try these three tactics for creating a more positive online reputation:
1. Build more positive testimonials and online reviews.
2. Catch negative feedback before it goes viral.
3. Benchmark your service.
Want to learn how to tackle these steps, and build an online reputation that draws in new clients and candidates, instead of scaring them away? Our team of marketing experts can help you build a Reputation Management program that keeps you top of mind – in a good way!
Ready to take control of your online reputation? Contact Haley Marketing Group today!