Case Study: Can Remarketing Help You Stay Top-of-Mind with Job Candidates?

Share this:

The short answer: yes!

Client Background:

Regional staffing firm with several offices along a several-state corridor. The company focuses on two core areas:

  • Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and general labor.
  • Office/Professional: administrative support and customer service.

The Goal:

Re-engage candidates who have visited their website with eye-catching and thought-provoking ads appealing to the emotional reasons talent look for new job opportunities.

The Audience:

Previous visitors to their website and job board located in a targeted geographic region.

The Solution:

Our social marketing and PPC experts joined forces to design and execute customized Google remarketing campaign to help this client achieve their specific goals.

Remarketing provides a great solution because it allows ads appear in front of an audience that has a previous connection with your staffing agency (such as candidates who explored job opportunities on a website). By placing a bit of programming code on the website, remarketing makes the ads smarter – so they seemingly follow these website visitors around the internet, showing up on millions of Google Display Network partner websites.

The Results:

  • Ads are targeting over 32,000 people who have previously visited their websites. Ads were displayed ≈225,270 a month.
  • Very cost-effective at less-than-average cost per impression of $0.001.

Pretty Amazing Results, Right?

Could a remarketing campaign be right for your staffing firm? Connect with a digital advertising specialist at Haley Marketing Group to discuss how you can harness this advertising technology.


Share this:

Let's Talk

We'll be in Touch Soon

Build Your Marketing Stack

Staffing Website Development Services

See how we are building the best sites in the industry

Career Portal Software
Talent Showcase Software
IP Tracking Software