Case Study: Can Remarketing Help You Stay Top-of-Mind with Job Candidates?

Client Background:

Regional staffing firm with several offices along a several-state corridor. The company focuses on two core areas:

Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and general labor.
Office/Professional: administrative support and customer service.

The Goal:

Re-engage candidates who have visited their website with eye-catching and thought-provoking ads appealing to the emotional reasons talent look for new job opportunities.

The Audience:

Previous visitors to their website and job board located in a targeted geographic region.

The Solution:

Our social marketing and PPC experts joined forces to design and execute customized Google remarketing campaign to help this client achieve their specific goals.

Remarketing provides a great solution because it allows ads appear in front of an audience that has a previous connection with your staffing agency (such as candidates who explored job opportunities on a website). By placing a bit of programming code on the website, remarketing makes the ads smarter – so they seemingly follow these website visitors around the internet, showing up on millions of Google Display Network partner websites.

The Results:

Ads are targeting over 32,000 people who have previously visited their websites. Ads were displayed ≈225,270 a month.
Very cost-effective at less-than-average cost per impression of $0.001.

Pretty Amazing Results, Right?

Could a remarketing campaign be right for your staffing firm? Connect with a digital advertising specialist at Haley Marketing Group to discuss how you can harness this advertising technology.

Becca Searns

Growing up in an entrepreneurial family where marketing was discussed over dinner every evening, it is only natural for Becca to bring her design talents home to Haley Marketing. Becca ensures the quality of Haley Marketing creative services. She also oversees the design and user experience for Haley Marketing products. Becca graduated from the Rochester Institute of Technology with a BFA in New Media Design and an MBA. She jumped right out of school into a program called Remote Year. Spent the first four months as a freelance designer making ends meet to pay the bills and travel the world. Fast forward, she's successfully traveled and worked remote for nearly three years. Becca now combines what she learned from design and business school with more practical knowledge and experience gained starting her club hockey team in college and three years of long-term international travel to provide world-class, easy and affordable creative solutions for your business.