Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 34 SEGMENTS: A dozen ways to post the same job Where do your target candidates “hang out” on social media? Reviewing the 2020 Recruitment Marketing Benchmark Report from Appcast REFERENCED… Continue reading
Hopefully you’ve seen some huge spikes in your email marketing click reports recently (you are checking those right?!). Well unfortunately I have to be the barer of had news… The reason for the increase in email clicks is the way Google is checking emails opened in their Chrome browser. Turns out that Chrome has a… Continue reading
Most of us take for granted the ease with which we experience the world around us for granted; browsing a website or applying to a job online presents no real difficulties. For the more than 61 million individuals with disabilities, however, using a staffing website that fails to comply with ADA standards can present very… Continue reading
With over 200 million users and 25 million companies worldwide on Instagram, it’s a valuable platform for your business. Instead of just throwing content at the platform, we want to break down this social media behemoth and the best way to utilize Instagram at your staffing and recruiting agency. Users Want to See YOU Instagram… Continue reading
Which would you rather hear: “I can’t do that until…” or “I can certainly have that for you on…” Perception is reality, and your language shapes it! Your customers are under enough stress already. If you want to win clients’ and candidates’ hearts and minds, your service needs to take away their stress – not… Continue reading
Q: New temporary staffing apps are popping up all over, allowing job seekers to sign up for work right through their phone, and employers to completely bypass staffing agencies. How can my staffing firm compete with that?! A: Channel your inner travel agent. Decades ago, the travel industry faced a similar challenge when the internet… Continue reading
Goodwin Recruiting Founded in 1999 by Eric Goodwin, Goodwin Recruiting is a full-service, national management recruiting firm known for making genuine connections between talent and companies. The Challenge: Generating Demand for New Specialties While Goodwin Recruiting started as a hospitality recruiting firm, they decided to break into several new industries including finance & accounting, healthcare,… Continue reading
Here is the short and sweet: You need a compelling brand story to stand out from your competitors. Why? You need to break through the noise of the 5,000 ads the average person sees a day. And? At the end of the day, when buyers must decide between service A or B, they are going… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 33 SEGMENTS: Creating content that ranks on Google Does your staffing firm need a Snapchat account? What is Recruitment Marketing? REFERENCED IN THIS ARTICLE: Lunch with Haley – Webinars on… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 32 SEGMENTS: How can you fix your staffing firm’s online reputation? How might you measure the impact of your social media efforts We share data on a recent Programmatic… Continue reading
by Resume-Library As a staffing professional, you’ll definitely be used to reaching out to candidates about potential job opportunities; but in the current market this is getting trickier to do. In this article, we’ll explain why you should target passive candidates (and how to do it). Why Should You Target Passive Candidates? The U.S. employment… Continue reading
You’ve done everything you have to do – you’ve planned out your social media schedule, created eye-catching imagery and witty, but informative captions, and set aside time to post content to your social media accounts actively. Only to feel like your social media posts aren’t attracting likes and engagement as you hoped. Where did you… Continue reading
Welcome! You’ve made the investment and you’re a part of our Digital Dominance program – social media, blogging, email marketing and reputation management all in one! The best part? It’s a fully managed, award-winning marketing program designed specifically for you! Like most partnerships though, we cannot excel without your help. Here are three tips to… Continue reading
Enjoy reading a great customer service story? I sure do. Besides making me feel good, success stories remind me that there are still companies out there who really do care about the people and businesses they serve. With Valentine’s Day just around the corner, I thought I’d share a few customer service stories I love… Continue reading
The staffing industry is cyclical by nature, as the frequency of job orders a staffing company receives are based on the demands of its clients. Typically, the holidays are a busy season for staffing companies that provide temporary workers, but now that the holiday season is well behind us, what comes next? If your business… Continue reading
Imagine running not one, not two, but three distinct staffing companies. That’s the daily challenge for our guest Nat Carmack from BOS Staffing. We’ll discuss that plus… How does he differentiate the marketing message for three different companies? What it was like growing up in the staffing industry What will 2020 bring for the staffing… Continue reading
