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The Benefit of Blogging in a Down Economy [REVISITED]

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Social distancing has had a tremendous impact on our economy. While some sectors of staffing are still thriving, many are taking a hit to their business.

In light of the effect COVID-19 is having, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice is a bit dated, these posts contain important business lessons that are still relevant more than a decade later!

The takeaway from this post, originally published in 2009?

Keep blogging – even in a down economy.

Here’s the original copy:

I just saw an interesting video from WebProNews that discussed leveraging a company blog as one of the most cost-effective marketing tools available in a down economy. To paraphrase, the video points out that buyers have less money to spend, so they spend more time researching before making a decision.

How can staffing firms and recruiters benefit from a blog?

A blog can be a great way to proactively manage your online image, and provide both prospects and job seekers a reason to call your firm, above all others. Here are a few tactical ways you can leverage a blog for your staffing or recruiting firm:

  1. Educate prospects on the value of staffing services. In a down economy, temporary staffing is usually the first thing to be cut–when in reality it can save companies money. Write blog posts outlining the ways temporary staffing can help trim expenses.
  2. Share case studies about how your clients use your services effectively. Showing examples of the ways other local companies leverage your services is a great way to generate interest.  Highlight specific problems your clients face (i.e. eliminating overhead, improving productivity, meeting fluctuating demand etc.) and outline the ways you help solve those problems.
  3. Announce your “wins”.  In a recession, buying decisions are evaluated much more closely. Prospects want to work with a winner–a firm that is thriving despite the recession. You can use your blog as a way to publicize your success and get people excited about working with you.
  4. Recruit elite candidates.  Unemployment is up–which means there are a lot of talented people looking for work. You have the chance to build a database of truly elite candidates. Use your blog to discuss your candidate experience and what makes working with your firm special. Provide tips to help professionals get through layoffs and find work. Position your firm as a career partner that truly cares about the well being of your people.

Once your company blog is created, the only real expense is time. And in addition to creating a better online reputation for your staffing or recruiting firm, your blog can also be a great SEO (Search Engine Optimization) tool that helps you climb search engine rankings quickly.

If you would like to brainstorm ways to use content marketing in more detail please give me a call at 888-696-2900 or email me at [email protected].

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