Now more than ever, getting found by employers and job seekers online is critical. This post is a continuation of our SEO series, where we’re walking you through the best tips and tricks to improve your SEO in 2020.

Related posts in this series:

SEO Strategies for 2020, Part 1: Welcome to the New School 

SEO Strategies for 2020, Part 2: Basic Optimization

SEO Strategies for 2020, Part 3: Know Your Audience

SEO Strategies for 2020, Part 4: Advanced Strategies

SEO Strategies for 2020, Part 5: Zero to Hero 

USER ENGAGEMENT: WHAT VISITORS DO ON YOUR WEBSITE IMPACTS YOUR RANKINGS

Google also takes cues from website visitors when making determinations about the relevancy of your pages.

When someone clicks through to your website, what do they do? How long do they stay? What do they do after?

These are the factors Google looks at to determine user engagement:

  • Click-Through Rate
  • Dwell Time
  • Bounce Rate

Click Through Rate (CTR)

Percentage of people that clicked on your website when appearing in search results.

You can improve CTR by:

  • Examining Google Search Console for low CTR
  • Updating meta page titles
  • Updating meta page descriptions
  • Testing different languages
  • Adding more value to a page
  • Refocusing your keywords strategies for a page

Dwell Time

Percentage of people that clicked on your website when appearing in search results.

You can improve dwell time by: 

  • Identifying top- and bottom-performing pages on your site.
  • Focusing on matching search intent more accurately.
  • Adding “rich media” to your website (videos, SlideShares, infographics, etc.).
  • Improving the mobile experience.
  • Using strategic internal links to other pages to share related content.

Bounce Rate

Percentage of people that leave your site after only visiting one page.

You can improve bounce rate by:

  • Using Google Analytics to identify top bounce pages.
  • Providing a better experience.
  • Improving readability.
  • Making sure each page is optimized for the right term(s).
  • Improving site speed and mobile experience.
  • Adding more rich media.
  • Creating value people can’t get elsewhere – make it worth their time!

Up Next: Content is King

Content is the backbone of not only your SEO, but every other aspect of your strategy. But how do you create effective, relevant content? The final post in our SEO series will explore this question – if you can’t wait until then, download the full, FREE eBook “SEO Strategies for 2020: Welcome to the New School” here!

 

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