Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords relevant to your business and what your targeted audience is searching for. This starts to go hand-in-hand for what your staffing firm is known for, making those keywords work in your favor.
We break down how you should start to determine what keywords your staffing firm should be ranking for:
Determine your goals
Before your team decides what keywords work for your brand, you must take the time and think about SEO goals as a whole. It’s essential to address this early on, as SEO is a long-term strategy that often takes weeks or months to start seeing results.
These are things you may want to consider when thinking about SEO goals and your keywords:
Timeline: Since SEO is a long-term strategy, if you want to take a more aggressive approach – your team may need to consider lower-competition, higher-volume keywords.
Audience: This is an important factor to consider when choosing keywords. Are you focused on a specific group of people that you’re targeting, or is your staffing firm more flexible?
Traffic: What kind of traffic are you trying to generate? Are you focused on brand awareness or finding more candidates and/or clients?
Tools that help
There is no shortage when it comes to tools to help with choosing keywords nowadays. These are some of the keyword planners you can use when considering keywords:
Google Keyword Planner – There are plenty of tools within Google that help make it easy to research keywords. Their free AdWords tool, Keyword Planner, is an optimal place to start. Google will generate a list of related keywords and metrics that determine the competition level around each keyword.
Moz – This is an excellent resource for analyzing the competitiveness of a keyword. It outlines the top rankings for a keyword you are searching for and assigns a “Difficulty Score” to the term. You are also able to gain insight into the search volume.
SEMrush – This particular tool helps provide insight into your competition. You’re able to see what your competitors are ranking for, allowing you to compete in the search engines with a fighting chance.
Narrow down your options
After addressing your goals and doing research, you might have a significant list of terms that you want to start ranking for. It might seem like a good idea to concentrate on broad, general keywords, it isn’t. It’s important to reiterate that you want keywords that are going to drive conversion, bringing you back to those goals discussed earlier.
Gain more visibility with Haley Marketing!
Your website deserves to be seen, and Haley Marketing can help with that! With the staffing industry’s largest collection of website analytics, we are able to make more informed and educated SEO recommendations. Contact our team today and become more visible online!