Feeling a little numb these days? Many of us are. Months of isolation and relentless worry about our health, our livelihood and our future have settled around us like a thick blanket of fog. Stress levels have been so high for so long, they’re practically palpable. While you’ve likely taken great care to address your… Continue reading
Remote working, video interviewing, and virtual hiring were all on their way to the front lines of the way we do business and hiring, but thanks to the global pandemic, these spiked in early 2020 when we had no choice but to adapt. Companies – across all industries – now had to adapt to this… Continue reading
As 2020 was shaken up by the COVID-19 pandemic and its aftereffects, many of us are still looking for solace in many areas of our life. While it’s been great to hear the support from popular brands and small businesses alike, the “we’re here for you” and “unprecedented times” messages can feel a bit stale…. Continue reading
So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
Whether you are a new graduate or a late-career professional, navigating the current job market can be intimidating. With massive layoffs and unprecedented unemployment rates, the economic downturn has left millions in search of new professional opportunities. If you find yourself struggling to differentiate from the masses, here are 3 tips to help you stand… Continue reading
At Haley Marketing Group, we take pride in the work we do for our clients. So much so, we’ve decided to start a new series where we’ll highlight our most “shareworthy” websites. Not only will we share these websites with you, but we’ll also give you a snapshot of what it’s like to work with… Continue reading
The interview episodes of Secrets of Staffing Success returns! Our own Ryan Maher joins us to give some insight into the conversations he’s been having with staffing owners over the past six months: What is the overall mindset of most staffing firms in regards to Covid? Where are most companies focusing their marketing efforts? Are… Continue reading
We know that now more than ever exemplary service matters and at Haley Marketing Group we strive to provide it every day. We work hard to give the best possible service to and for our clients. Whether it be a solution to a problem, advice on how to get the best bang for your buck,… Continue reading
As many companies embrace the “new normal,” employees have been adapting to the change of moving from being in the office to now over 100 million employees working remotely. While this has, and will continue to, place a lot of stress on leadership and human resources (from working out the details to managing and ensure… Continue reading
To have a successful SEO campaign, you must incorporate the right keywords strategically throughout your website. Without the proper use of keywords, your website has no way of getting on the first page of the search engines, which means that you’ll miss out on website traffic, and even business. So how you know if you’re… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
Right now, we could all use a good reason to celebrate – and I have a great one: National Customer Service Week! This year, National Customer Service Week is October 5th through 9th. (Maybe not so coincidentally, it’s also my birthday!) Besides giving us a much-needed dose of positivity, NCSW also provides opportunities to build… Continue reading
The Problem You’ve spent time and money on a fantastic new website. You learned more than you ever wanted to know about SEO (search engine optimization). You researched which job boards your ideal candidates are using, but you aren’t getting the candidates you need to fill your job orders. Now you want to know why…. Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 48 SEGMENTS: Are you making content worth your audience’s time? What should YOU do when you receive a negative comment on a social media post? And we talk about communicating in… Continue reading
If you are looking to clean up old content on your site or create a new website, it’s important to think about if you should be deleting or updating content. You may be thinking: Are people even reading this content? Is the content relevant? Is this content a waste of space? Does this impact my… Continue reading
When writing copy for a website, brochure, sell sheet, blog post, etc. here are some tips: WIIFM? Most people’s initial thought is to write about themselves/their company…they should write thinking about their audience first. What does the audience want? As they read your material, they are reading to find out what will benefit them (i.e…. Continue reading
