We’re back with more SEO recruiting strategy tips you need to know! This post tackles AI, current search trends, and keywords.
Missed our last post? Check out the other installments in this series here:
Use data and artificial intelligence to your advantage.
Use Google Search console to see what kinds of searches potential candidates are conducting. For example, job search traffic now is just 65% of what it was pre-pandemic. To replace this traffic, you must think beyond the “usual suspects” and adjust your SEO focus.
If people aren’t looking for specific jobs, determine what they ARE looking for. Then, optimize content around those terms to get found in search – and drive more candidates to your site.
Here are a few trending terms in job-seeker searches:
- Remote work
- How to find a new job
- How to retire early
Tap into pockets of opportunity by incorporating search trends.
Even though these searches don’t contain the words “jobs” or “staffing agencies,” they are still relevant for what job seekers are searching for:
- Career change
- Industry-related certifications
- Childcare options
- Local community events and information (i.e., things that make your market a great place to live – or relocate to)
- Best places to work (i.e., those with high employee satisfaction scores, great services, etc.)
- Minority- and women-owned businesses (these designations are increasingly important to job seekers)
Determine semantically related keywords.
Semantic keywords are words and phrases related to a primary keyword. For example, a job could also be a career, opportunity, gig or side-hustle – and job seekers use terms and phrases like these when searching.
Semantically related keywords are essential to great SEO because modern search engines use semantic search technology to determine users’ meaning. Essentially, Google tries to understand language on a higher order, and it serves up search results based on what it thinks job seekers mean when they type queries.
Here are a few tips to get started:
- Determine your core keywords. Use the Google AdWords Keyword Planner to develop a list of core keywords and phrases.
- Develop a list of semantically related keywords. Google’s algorithms use a number of signaling factors to determine if your content should rank well. Apply semantic search principles (use related keywords and secondary keywords) to help your content rank well for the searches your ideal job seekers are conducting.
- Write conversationally. When you write naturally for humans, you automatically improve your content’s “searchability” and performance.
Up Next: 2022 SEO Recruiting Strategy Tips Part 3: Research, Google EAT, and UX
In our next post in the series, we’ll break down how to use your research, apply Google EAT, and why to consider user experience to make your SEO recruiting strategy even stronger. But if you don’t want to wait, you can check out the full article here!