haley marketing logo
Close this search box.

12 Strategies To Level Up Your Marketing: Part 4 – Maximizing Sales Results

Share this:

Welcome! This is part 4 of my series of posts that I made to help you LEVEL UP your marketing.

Missed the previous posts? Check them out below:

12 Strategies To Level Up Your Marketing: Part 1 – Differentiating Your Company

12 Strategies To Level Up Your Marketing: Part 2 – Capturing Clients’ Interests

12 Strategies To Level Up Your Marketing: Part 3 – Selling More Staffing

In today’s post, you’ll learn how to efficiently sell to someone who doesn’t have time to meet with you. Also, you will learn how to use automation to drive sales.


The toughest part about sales is that there are only 24 hours in a day.

To maximize sales results, you need to make the most of every minute. You also need to sell to people the way they want to be sold. 

Once upon a time, people loved three-martini lunches and long conversations with sales professionals. But the days of Mad Men are long gone. 

Unfortunately, so are the days of prospects having “15 minutes for a quick call.” Staffing decision-makers are busy. They’re feeling overwhelmed. And they don’t have time to give (if they are even in the office!). 

So, how can you sell to a person who has no time to meet or works remotely?

Try asynchronous selling! 

Asynchronous selling is using one-way communication tools to facilitate conversations. These tools can include email, social messaging, texting, physical mail, and drop-offs. However, the most powerful asynchronous selling tool is video—recording messages for prospects to watch at their convenience. 

 Here are a few ways you can use video in your sales process: 

  • Video email to introduce yourself to a prospect 
  • Video presentation to walk a prospect through a proposal 
  • Video follow-up after a sales call to say thank you and offer ideas for the next meeting 

When using video for asynchronous selling, you can enhance your presentation by providing prospects with content and tools that help accelerate the sales process. This could include eBooks, whitepapers, case studies, calculators, and more.  

The idea of asynchronous selling is that it allows prospects to consume the content they want in less time and at their convenience. And here is the best part – it’s also easier and more productive for your salespeople.  

Recording a video requires a lot less time than coordinating an in-person meeting. And research indicates that asynchronous selling can increase bookings by 46%!

At Haley Marketing, one of our favorite ways to use asynchronous selling is with product landing pages. With these landing pages, we can: 

  • Ensure everyone on the sales team presents product information in the best way possible. 
  • Bring our product specialists into the sales process via video presentations. 
  • Proactively address objections. 
  • Even present pricing to qualify leads.  

Here are a couple of examples of our product landing pages: 

SEO Services

Digital Marketing Bundles

So how can you use landing pages to sell staffing?

Start by asking yourself a few questions:  

  1. What do your prospects need to know in order to make a purchase decision? 
  2. Where do your salespeople struggle in the sales process? 
  3. What solutions do you offer that can be hard to explain? 

In staffing, landing pages can be used to explain fundamentals – like how temporary help, temp-to-hire, and direct hire services work. They can be used to introduce more advanced concepts like on-site staffing, RPO, and MSP services. And they can explain how staffing can be used to solve specific business problems like turnover, overstaffing, the cost of unfilled jobs, and more. 


Use automation to turn your salespeople into to SUPER salespeople.

In a typical week, how many calls do your salespeople make? 20? 50? 100 or more? What about face-to-face appointments – how many of those do they go on each week? 

And what happens at the end of those calls and appointments? 

Hopefully, every call ends with a next step – often a need to send a follow-up email, schedule a call, and/or share information about your company.  

This is a process that is repeated day after day. And that’s a perfect scenario for automation – using software platforms to create a sequence of follow-up communications based on the outcome of a call or appointment. 

Two kinds of automation platforms

In staffing sales, there are two kinds of software platforms used for automation:  

Marketing Automation. Tools like HubSpot and ActiveCampaign allow you to create sophisticated sequences of actions (e.g., emails, texting, sales rep notifications, task scheduling) that can be triggered by a salesperson’s activity, a prospect’s interaction with your website, a response (or non-response) to an email, and more.

Marketing automation platforms can integrate with your CRM, or they can be your CRM. And these tools can be used to engage prospects who are not yet “sales ready” and exist outside your ATS. 

ATS Automation. Sense and Bullhorn Automation are the two primary staffing specific automation platforms. Like the marketing automation tools, they can be used to create structured outreach; however, these tools require contacts to be in your ATS. They are best for nurturing relationships with warm leads and existing clients. They are also ideal for improving communication in service delivery to ensure a positive client experience. 

How could you use automation to drive sales? 

Marketing Automation Platforms  ATS Automation Platforms 
  • Engage website visitors via a chatbot
  • Automate delivery of an eBook
  • Follow up after a content download
  • Introduce a product or service
  • Encourage appointment scheduling
  • Progressive profile to learn more about prospects 
  • Personalize communication 
  • Qualify leads 
  • New client welcome series
  • Get faster feedback on assigned temporaries
  • Route issues to sales reps and managers
  • Check on assignment extensions
  • Proactively redeploy talent
  • Gauge client satisfaction
  • Cross-sell services 

Want more ideas for your automation? 

Download our SMART AUTOMATION Checklist 

Up Next: 12 Strategies To Level Up Your Marketing: Part 5 – Driving More Sales Leads

Don’t want to wait? Download the entire LEVEL UP eBook here for free!

Need help LEVELING UP your marketing?

Sign up for the Big Ideas Newsletter for our latest marketing insights – or let us create a free list of marketing ideas specifically for your business.

Share this:

Hey you! Don’t miss out…


Get our best marketing tips—one idea a week. You’ll also get invites to our webinars, and exclusive offers on our products and services.

You may also like