Need More “Likes” On Social Media? Social Pro Has The Solution

Client
Various
Service
Social Pro/Social Media

How do you gain a foothold in such a competitive landscape?

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Case Study at a Glance

The Challenge:

Social media is a key pillar of marketing success for any staffing company. But how do you gain a foothold in such a competitive landscape? Platforms like Facebook constantly move the goalposts, making it difficult for staffing agencies to get organic content in front of new audience members and attract clients and candidates.

The Solution:

Haley Marketing’s Social Pro program is the answer to this challenge. Social Pro is a full-service, customized social media strategy and execution program designed to improve social engagement, generate more traffic and increase inbound leads.

The Results:

Results are varied, based on a host of factors including geographic location, industries served and the makeup of a target audience. However, a Like Campaign boosts the overall effectiveness of a social strategy and can put your staffing firm’s name and opportunities in front of the right people at the right time.

Client Background and Challenge

Attracting the Right Likes

Part of every Social Pro program involves a Like Campaign that raises the visibility of a staffing firm on social media and increases the number of likes that firm receives. As more people like the page, more users will be fed a firm’s organic social content.

The Solution

Every Like Campaign is tailored to the specific staffing firm and its niche, geographic market, size, unique challenges and unique goals. When developing a Like Campaign, the social media team takes several factors into consideration:

  • Audience: Is the staffing firm looking for more clients or candidates? What do they specialize in? Which locations do they need to target? ATS lists or CRM lists can also be leveraged to build target audiences and enhance effectiveness.
  • Message: What makes this specific staffing firm unique and different from all the others? Why would and should a client or candidate choose this company? How can this agency’s content stand out in a social news feed and attract attention?
  • Imagery: What types of images capture what the staffing firm does – and who they are trying to reach? What types of pictures make someone feel they need to read the content?
  • Reporting and optimization: Like Campaigns are not a set-it-and-forget-it type of strategy. The social team continually looks at what is going well and areas that could be improved so they are controlling costs and generating ROI.

The Results

But Does A Like Campaign Really Work?

Social Pro is extremely effective, but there are never any guarantees when it comes to social media. No one can promise a specific number of likes or level of engagement, but a Like Campaign typically generates consistent results that boost organic following and make Social Pro that much more effective.

So, does a Like Campaign generate results? Here is a small sampling of campaigns our Social Media team has executed for staffing agencies in different niches and markets:

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To learn more about Social Pro and what it can do for your staffing firm, contact the experts at Haley Marketing Group today.

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