Social media is a key pillar of marketing success for any staffing company. But how do you gain a foothold in such a competitive landscape? Platforms like Facebook constantly move the goalposts, making it difficult for staffing agencies to get organic content in front of new audience members and attract clients and candidates.
Haley Marketing’s Social Pro program is the answer to this challenge. Social Pro is a full-service, customized social media strategy and execution program designed to improve social engagement, generate more traffic and increase inbound leads.
Results are varied, based on a host of factors including geographic location, industries served and the makeup of a target audience. However, a Like Campaign boosts the overall effectiveness of a social strategy and can put your staffing firm’s name and opportunities in front of the right people at the right time.
Part of every Social Pro program involves a Like Campaign that raises the visibility of a staffing firm on social media and increases the number of likes that firm receives. As more people like the page, more users will be fed a firm’s organic social content.
Every Like Campaign is tailored to the specific staffing firm and its niche, geographic market, size, unique challenges and unique goals. When developing a Like Campaign, the social media team takes several factors into consideration:
Social Pro is extremely effective, but there are never any guarantees when it comes to social media. No one can promise a specific number of likes or level of engagement, but a Like Campaign typically generates consistent results that boost organic following and make Social Pro that much more effective.
So, does a Like Campaign generate results? Here is a small sampling of campaigns our Social Media team has executed for staffing agencies in different niches and markets:
Amare Medical Staffing is a boutique travel company placing nurses and allied health professionals in hospitals and ancillary facilities nationwide. Their goal was to target nurses interested in a travel career and finding new travel jobs.
CHS is a nationwide healthcare staffing firm specializing in placing nurses, shift assistants and shift nurses in hospitals. Their goal was to target nurses by job title who had an interest in career development.
Gecko Hospitality is a nationwide restaurant and hospitality recruiting company. Their Like Campaign targets hospitality and restaurant workers with an interest in career development and new job opportunities. From October 2018 through February 2019, the campaign generated:
Top Notch Personnel is an employment agency located in Wichita, Kansas specializing in construction, manufacturing and aircraft careers. A long-term Social Pro client, over the course of 2018, they received:
Armada is an IT staffing company located in Silicon Valley. They find hard to find subject matter experts to work with the world’s most demanding and fast-paced tech companies. They also face a highly expensive advertising landscape, given their geographic location and the nature of the tech industry. Armada’s Like Campaign promote Armada’s world-class career opportunities. In 2018, it generated:
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