Staffing World 2008 was quite a success! I was able to participate in a lot of great conversations, hear a lot of great speakers, and get a real feeling for what staffing companies are seeing in the market right now. The best way that I could think of to share my experience was to give… Continue reading
Category: Marketing Tips
What’s it like to look for temporary work? To be blunt, it sucks. Think about what we make candidates do. There’s telephone prescreens, application forms, interviews, assessment tests, reference checks, background checks and in some cases drug screening. The process can take as long as 3 hours! And if that wasn’t bad enough, reception areas… Continue reading
Recently, I had a rare treat. Because most of our clients are small to mid-sized staffing and search firms across the U.S. and Canada, we usually do all our work remotely. Three of us had the chance to visit a nearby client, and what a great experience it was. Working with people who are 5… Continue reading
I had an interesting discussion with a member of the Staff Digest forum on the challenge of differentiating a staffing firm. To make a long series of posts short, this firm was first to market their hospitality staffing services in their local market. They successfully grew their services by providing great service. And just a… Continue reading
What are other firms doing to market to HR professionals? You can find the answers in Trends in HR Marketing, Forays into Marketing 2.0 and PR 2.0 developed by HR Marketer, which you can dowload for free from the above link. This article reviewed the impact of “Marketing 2.0 and PR 2.0” on HR marketing,… Continue reading
I was doing some quick research on the future of marketing, and I came across a facinating (and likely dead on) analysis of trends in the field of marketing. If you’re serious about engaging clients and candidates (and getting them to seek you out), invest 5 minutes to review this article from author and consultant… Continue reading
David, you should create a blog.
David, I really think you should be blogging.
David, what in the hell are you waiting for?
Yes, I’ve been encouraged, not so gently, to start a blog. Why? Because I’m a bit of a marketing geek (okay, maybe more than a bit), and I’m really passionate about finding new and better ways for staffing and search firms to market their services.
And that’s exactly the point of this blog.
I’m hoping to make this an interactive forum for exchanging ideas, best practices, and crazy random thoughts on how to make marketing work better for staffing and search firms.