To win business, you must somehow differentiate yourself from the competition. You have to get the attention of decision makers, demonstrate the value you can offer and develop trust in your ability to deliver. Permission marketing offers a powerful means to accomplish these goals.
Marketers say it costs six times more to win a new client than it does to keep an existing one. What they fail to mention is the cost of losing a customer. This article offers 15 ways to keep customers and maximize value.
When do your salespeople give up on a prospect? Recent studies indicate that 50% stop trying after the first call. That percentage increases to 65% after the second call and to 80% after the third call. A whopping 90% of all salespeople throw in the towel after four calls.
Now here is the real difficulty with these percentages: professional relationships don’t normally begin to grow until you’ve communicated at least six times with a potential customer. In many instances, prospects decide to talk to you only after 10 or even 12 contacts have taken place. So what can you do?
Is it possible to regain your uniqueness? Is it possible to exist profitably as a commodity purchase? Can your staffing service do both?
Strategically positioning your staffing service is the subject of this article.
In marketing, there are no magic bullets. But, successful marketing initiations aren’t difficult – they just require doing the right things with patience and persistence.
Here are some keys to follow to achieve the results you’re looking for.