To win business, you must somehow differentiate yourself from the competition. You have to get the attention of decision makers, demonstrate the value you can offer and develop trust in your ability to deliver. Permission marketing offers a powerful means to accomplish these goals.
Marketers say it costs six times more to win a new client than it does to keep an existing one. What they fail to mention is the cost of losing a customer. This article offers 15 ways to keep customers and maximize value.
For staffing firms, sales success results from carefully nurturing prospect relationships, using a blend of persistence and gentle persuasion:
Is it possible to regain your uniqueness? Is it possible to exist profitably as a commodity purchase? Can your staffing service do both?
Strategically positioning your staffing service is the subject of this article.