For something to be called a “law” there’s got to be weight behind it. It’s got to be something you can test and take to the bank. You’ve got to be able to refer to it in good times and rely on it during difficult times. If you’re a founder, CFO, Marketing Manager, Salesperson or… Continue reading
Leads are the lifeline for many businesses. In the recruiting and staffing space, we live and breathe leads. The problem for 2019 (and near future): How do we generate job orders with new and reactivated clients, when many businesses are hiring at the same time we are experiencing a severe talent shortage across almost every… Continue reading
You’ve identified your audience. Defined your expertise. And now you’re ready to begin your nurture marketing program. [cue the crickets] Not sure what kind of content will help you build business relationships? Keep reading! In this final installment of my nurture marketing post series, I explain exactly what you need to do to make your… Continue reading
Staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns into a great client. Thankfully, nurture marketing can help ensure your firm is always in the “right place” (i.e., the top of your client’s mind), so that when they have a need, yours is the… Continue reading
When was the last time someone answered your call with, “Yes absolutely, I will buy your staffing services!” without even hearing your pitch? I’m willing to guess your answer was, “never.” We all know that staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns… Continue reading
