Q: How should I approach new prospects about my staffing services? A: Unfortunately, I don’t think there is a one-size-fits-all approach to staffing sales. Some people will respond to the phone, others to email, and others to the mail or even drop bys (my least favorite prospecting technique that’s used in the industry). The key… Continue reading
Any good marketer will tell you that to improve email marketing results, you have to track stats. How else can you determine what captures your audience’s attention, prompts them to take action or completely turns them off? Open Rates, Click Throughs and Bounce Rates are just three of the email statistics your staffing company should… Continue reading
Q: How do I get in front of my best prospects when they are ready to buy? A: That’s a great question–and there’s no easy answer. In this era of placing orders through purchasing departments, RFPs and VMSs, it is extremely difficult to get in front of your buyers at the right time. But, all… Continue reading
Yesterday at one of the workshops at Staffing World, I had the chance to speak with a large group of staffing owners that all have the same problem. Hiring Managers have simply cut all their staffing right now. Many of the owners talked about just being persistent and staying in touch with hiring managers so that… Continue reading
Q: When I call on my prospects, I am being told “we understand the value of your services, but we don’t have any needs right now.” I know we can’t force people to buy, so what can I do? A: Are you trying to sell your services or solve problems for your clients? My guess is that the… Continue reading
