We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! There are some pretty easy-to-implement marketing initiatives that can help your staffing firm stand… Continue reading
Last week, I had the honor of speaking at the NJSA conference. I taught 3 workshops (Website ROI, online marketing, differentiating your staffing firm), and as always happens, the teacher ends up becoming the student. So what did I learn? Here are just a few lessons: Recruiters get Web 2.0 marketing. If you want to… Continue reading
