As a small, boutique recruiter, with an exceptional reputation in the Connecticut marketplace, Indigo Partners was looking for a website that highlighted their unique quality and personalized attention they were known for. Their new site incorporates Haley Marketing’s blogging and HaleyMail services – to stay in direct touch with their vast network of clients and candidates… Read more »
Will it be Facebook? Twitter? LinkedIn? Nope. According to a research study by social marketing software firm Awareness Inc, more marketers are planning to invest in blogs than any other social media platform. Of those not already blogging, 28% plan to get started in 2012. And of those already blogging, 91% plan to increase their… Read more »
One of the most important things you can do from a marketing standpoint is track the success of your past marketing efforts. Testing different tactics, messages and approaches is key to determining what’s successful for your business–and where you should allocate resources for the coming year. Personally, I’m a big believer in online marketing and… Read more »
First let me say that in the 8+ years I have been at Haley Marketing, I have sat through a lot of webinars. Excluding our Lunch With Haley, I can count the number of quality webinars I’ve seen on two fingers. Today I was shocked to up that number to three. Most webinars are just… Read more »
Mashable has named June 30th Social Media Day. Let’s celebrate by Tweeting, blogging, and connecting with friends on Facebook. In Buffalo there is a meetup at a restaurant downtown, click here to see if there are any Social Media Day events going on in your city. And if you have been meaning to get on… Read more »
The Center for Marketing Research at University of Massachusetts Dartmouth just released an in-depth study of how the fastest growing private companies use Social Media to market their businesses. Here is a summary of interesting findings from the study: Over 90% of Inc. 500 companies use social networks for marketing and branding. 75% of all responding… Read more »
Q: We recently started a blog on our staffing website. Do you have any tips on what I should be doing to maintain our blog? A: Congrats on the launch of your new blog! In our last Idea Club, we covered the advantages of having a blog on your site. Now that you have one,… Read more »
