Email marketing doesn’t just have to be a monthly newsletter or “sales” piece. Sometimes just a quick bit of useful information can go a long way to showing clients that you are workplace experts and truly care about their success.
Many of Haley Marketing’s HaleyMail clients recently sent out a brief informational Instant Mail with links to information about the new I-9 form. The results were amazing. Our clients averaged 180% click throughs! Some even saw click throughs over 300%.
This means that their recipients clicked on the links and then passed it along to friends and colleagues who also clicked on the links.
You can see a preview of the email below. If you notice there are no fancy graphics. The email looks like a personal email from our clients to their list. Sometimes simpler is better!