People Plus’ Why Staffing Now Door Openers campaign focuses on educating non-users of staffing on how to strategically use staffing to lower costs, decrease risks, and increase workforce flexibility. It is a 13 week direct mail blitz that uses a combination of postcards, fold over cards, personal letters, drop offs, and follow up calls to educate prospects. People Plus is in the beginning stages of this marketing program, however they have already seen results, including receiving incoming communication from prospects that have never taken their calls before.
Below is one of the post cards from this campaign.
Email me at [email protected] If you’d like to discuss ways to educate your prospects on how they can benefit from the strategic use of staffing.