Matt Cutts, the head of Google’s Web Spam team, announces some changes to Google’s search algorithm coming in the next few weeks and months.  Here are some key takeaways:

  1. Google will be taking a closer look at inbound links to determine if they are valid inbound links or paid links.  The more high-quality, non-paid inbound links you have, the better! 
  2. Adding good, relevant and useful content to your website is the key to driving traffic and improving search rankings.
  3. Google is rewarding “Authorities” on given topics with higher page rank.  So that means that if you can become a recognized thought-leader in your industry, area of expertise or geographic market, you could benefit from much higher search rankings.  How do you do this?  By blogging, writing content, building strong social networks, and by publishing content that others share and engage with. 

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