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Are There Holes in Your Company’s Branding?

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Your company’s brand – from your logo, to your tagline, your mission and values to your color scheme and stylesheet – is what ties together your company and shapes how people view your company.

What do people think of when they think of your company? From to your website, to your letterhead and brochures – your branding ties these representations of your company together.

You know all of this already.

But, what if your company’s image has holes? Are there pieces of the puzzle you’re missing? If you could change this, and take complete control of your branding now, would you do it?

You can – and you should. It’s easy.

Social media platforms and social review sites are a representation of your company online. Do you have access to each of your sites? On social media platforms such as Facebook and LinkedIn, you or someone associated with your company are responsible for creating and managing the pages, so if you don’t have access, you need to work with your team to gain access. Here are a few tips for gaining access.

On social review sites, you can claim your listings as a business owner if a page exists that you did not create. If you don’t have a presence on a specific platform, you can create a new business listing.

Taking ownership of all of these pages is the first step. From here, it’s important to integrate these pages into your branding.

Here are a few steps you can take to integrate the social pages into your overall brand:

  • Update your profile image to include your logo,
  • add additional photos,
  • update your hours and business contact information, and
  • be sure all of the information is accurate and up-to-date

Don’t leave gaping holes in your branding! Take control of your entire online reputation today.


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