To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook and Twitter. This week, we’ll take an in-depth look at the strategy and growth on… Continue reading
Did you know that 2016 marks the start of Haley Marketing’s 20th year in business? For the past 20 years, the secret to our success has been finding ways to make world-class marketing more affordable. So to celebrate our 20th birthday, we’re Introducing our 2016 Marketing Bundles. – The Sales Lead Generation Bundle – The Recruiting-Plus Bundle… Continue reading
Have you checked out our latest infographic on QC stats for staffing firms? Compiled from research conducted by our good friends at Inavero, the infographic reveals what the best staffing firms do right when it comes to QC after assignments start. In addition to key statistics, Inavero’s Optimizing the Staffing Agency Quality Control Process also… Continue reading
Like. For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update. Like. Sure, Facebook users could leave a comment and express their full opinion on a status update, but, until today, a Like is all that you could give… Continue reading
Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! There are some pretty easy-to-implement marketing initiatives that can help your staffing firm stand… Continue reading
Hungry? So are your potential candidates! Thanks to ultra-powerful mobile tech, today’s job seekers are “consuming” your job postings on the go – faster than they can inhale an order of McDonald’s fries. If you’re craving better ways to connect with top candidates when, where and how they search, be smart! Use these stats and… Continue reading
As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Last week, we went in depth on Facebook while this week, we are taking a look at the growth and strategies on Twitter while sharing some ideas for improving in 2016…. Continue reading
As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your social media strategy is to personify your company. While your company should certainly have guidelines to ensure all social media… Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
A lot of the marketing we do for our clients falls under “Relationship Marketing”. It’s the idea that you are sending your clients and prospects valuable information on a regular basis but not in a “salesy” way. It certainly helps position you as experts and keep you top of mind. However, there is one… Continue reading
I’m writing this from 24,000ft and 104 miles from Buffalo, NY. I’ve said it before in my article, 5 Business Lessons I Learned During My First Visit to Disney World, content ideas come to me at very random times and I’ve learned that if I don’t write those thoughts down as I have them, they… Continue reading
Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. 365 Healthcare Staffing understood the importance of social media marketing and how growing its online presence would help… Continue reading
If you want to build a comprehensive social media marketing strategy you’re going to need one major thing…a plan. Everybody wants to be great on social media, but what an overwhelming majority of businesses and social users fail to do is develop a monthly and annual strategy to guide them towards success. Instead of being… Continue reading
You have your blog content, and it’s published to your page. All of the “i’s” have been dotted and the “t’s” have been crossed. The article looks great. Maybe there’s a great graphic you used, a powerful image, or some intriguing data that will draw readers repeatedly. Now that the article is published, it will… Continue reading
In the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. Naturally, we usually see a drop at end the year but that trend was compounded by a lack of qualified job candidates looking for new jobs. Rebounding from the drop is… Continue reading
What do the best staffing firms do right? They take great care of their candidates – even after they’re placed on assignment. Once again, our friends at Inavero published a comprehensive research summary. In Optimizing the Staffing Agency Quality Control Process they detail exactly what top-tier agencies do to ensure excellent service and successfully manage… Continue reading
