In three years working as a Social Media Advisor at Haley Marketing Group, I’ve seen a lot in the social space. I’ve seen platforms shoot up and no one really seems to know what purpose they serve…looking at you Snapchat. I’ve seen that same platform refine itself to redevelop and reframe the way marketers around… Continue reading
Kids Day is an annual tradition in the Western New York area where thousands of volunteers stand at busy intersections during the morning hours and sell a special $1 edition of The Buffalo News. All of the proceeds go to “Variety, the Children’s Charity, to benefit Women and Children’s Hospital of Buffalo, the Robert Warner… Continue reading
For Immediate Release Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee Buffalo, NY, April 26, 2016—David Searns, CEO of Haley Marketing Group, was selected to serve on the American Staffing Association (ASA) Industry Marketing Subcommittee. ASA is the national trade association representing the $130-billion U.S. staffing, recruiting, and workforce solutions industry. The subcommittee… Continue reading
Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. So, how do you beat this trend, and get your emails in front of your intended recipients, instead of buried deep down in their deleted items? Consider the following tips…. Continue reading
You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. The artist was vigilant about protecting his intellectual property. Remember when Prince legally changed his name to an unpronounceable symbol? That wasn’t because he was just… Continue reading
You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some of the key takeaways. All Generations Want Email Communication from Businesses A big part of the study that jumped out… Continue reading
Ever encounter a difficult client who thought he could do a better job than you? You know, someone who was frustrated because he believed he knew more than you did – or could resolve his problem more effectively than you? It’s a tough spot to be in. On the one hand, in situations like these… Continue reading
On Wednesday, June 15 our CEO, David Searns, will be delivering the keynote address at the Florida Staffing Association’s 2016 Staffing Industry Summit. Dare to Be Different Are you vanilla? Plain? Boring? Are you tired of employers and job seekers treating you like “all staffing companies are the same?” It’s time to think differently. It’s… Continue reading
So you’re blogging – that’s great! Blogging is the basis of a great content marketing strategy and opens the doors to many other opportunities. It aids in search engine optimization, serves as a resource for your audience, and provides great content to share on social media. But – if you’re not adding images to your… Continue reading
You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. No likes, no shares, no comments. How can this be? This job should sell itself! Maybe you’re being too promotional on your… Continue reading
Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Like selling, recruiting, filling job orders and putting out fires. Who has time for marketing?! We now have a solution that will not only help drive traffic to your website… Continue reading
What we say about customer service stories spreading like wildfire isn’t lip service – it’s a fact. Case in point? Zulily got a ton of exposure from this Mashable post about a coat exchange – it was shared over 8,000 times in just a few days! Pretty impressive; but when it comes to outrageous customer… Continue reading
Social media is constantly changing, and companies are faced with making decisions about what trends to implement and what social platforms are the best to reach their audience. If you’re familiar with Instagram, this may not come as a surprise to you: According to SproutSocial, Instagram posts “generated a per-follower engagement rate of 4.21 percent…. Continue reading
