Licensing of stock assets can be a confusing topic, as most people are not familiar with the details and restrictions. Here’s what you need to know:
When you work with Haley Marketing Group, each and every digital asset needed for your project is properly acquired and licensed by HMG for your specific assignment. A digital asset includes photos, illustrations and videos.
Can you just use photos found on Google Images? We STRONGLY discourage this. As a matter of internal practices, HMG does not use Google Images. While some images found in image searches are in the public domain, some are not — and it’s difficult to be sure. Using an image you do not have explicit permission to use from the owner of the photo is never a good idea, as it is an infringement of the image’s copyright and comes with severe consequences. The illegal use of photos can be very costly for your organization and is a risk you can easily avoid by only using assets you KNOW you have the rights to use.
What is Creative Commons licensing? Creative Commons is a global network whose mission is to lead the legal sharing of digital content and knowledge. They work with a number of organizations on licensing assets to ensure that the licensor retains copyright and is given credit for their work while allowing others to use their work. For a quick overview about Creative Commons, you can check out their Wikipedia page at https://en.wikipedia.org/wiki/Creative_Commons. Or, for more in-depth study, visit creativecommons.org, where you can learn more about the three-layer design and different types of licenses available with Creative Commons copyright licenses.
Questions? Reach out to our team, and we will be happy to answer any questions you have or provide suggestions of sites from which you license imagery directly.