We’ve gone over the most common marketing mistakes made during trade show season.

We’ve outlined the steps needed to plan ahead of a staffing or recruiting event.

But let’s not forget: unless you actually deliver on all the planning you’ve done for an upcoming staffing industry trade show, job fair or conference, you can’t expect many of your leads to convert.

Don’t leave your results to chance! Use these strategies to make a lasting impact on attendees and get the more from the events you attend:

Create a social media strategy to compliment your marketing efforts.

  • Plan the content you will live tweet at the conference.
  • Upload the attendee list to LinkedIn and connect with everyone.
  • Send 1:1 messages via LinkedIn to invite key prospects to meet.
  • Live tweet during the event.
  • Connect with others who are tweeting, and invite them to in-person meetings.
  • Hold a meetup for your clients.
  • Post pictures of the event on Facebook or Instagram.
  • Create a Snap filter for the event.
  • Blog about the event before and after.

Work the room.

  • Get out and chat with attendees.
  • Attend the sessions.
  • Don’t sit with co-workers during meals.
  • Attend the after-hours parties.
  • Network with other exhibitors.

Gather intelligence.

  • Collect cards…and take notes about each person.
  • If you expect a lot of traffic, invest in a lead capture or badge scanning system.
  • Attend sessions and learn more about your industry.

Follow up. Follow up. Follow up.

  • Send a follow-up email 1 to 2 days after you get back.
  • Call within a week of returning home.
  • Develop an ongoing nurturing campaign (email, call, mail) to stay top-of-mind.

In staffing and recruiting, trade shows and job fairs are some of your most valuable marketing tools, so do your best to avoid common blunders, and follow through on all the connections you make.

Want the full job fairs and trade shows article?

Get the entire Idea Club article, “Get MORE ROI from Job Fairs and Trade Shows,” here.

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