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The Impact of Voice Search in the Staffing Industry

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From Siri to Alexa to Google, in-home assistants and voice search is quickly becoming part of our daily life.

In 2017, 13% of US Households owned a smart speaker and that number is expected to rise to 55% by 2022 (according to OC&C Strategy Consultants). Coupled with voice search on smartphones and other devices, comScore expects 50% of all searches will be done by voice by 2020.

So how does voice search impact staffing?

  • The younger workforce is already using voice in masses. 
    eMarketer reports that 35.8% of millennials use voice-enabled assistants at least once per month. That number will climb to just about 40% in the next year! If you want to recruit younger professionals as part of your mix, you need to optimize your website for search.
  • Voice search on the desktop is growing.
    It’s not just mobile devices and smart speakers that are contributing. Pura Virji from Microsoft reported that 25% of searches conducted on the Windows 10 toolbar were from voice search.
  • Consumers have a strong affinity to voice. 
    Google found that 52% of smart speaker owners like to receive info about sales, promos and more from companies.

How can staffing companies optimize their websites for voice?

More people are using voice search. Most smart devices are voice enabled. Smart speakers are commonplace. Staffing companies need to evolve and embrace this shift–especially when faced with such a far-reaching talent shortage. Here are several ways that staffing and recruiting companies can improve their sites and make them more voice search friendly:

  1. Add more Q&A’s
    People use voice search to ask specific questions. Write more content around common questions people ask about employment.- Answer questions about interview tips and best practices.
    – Address what to wear on an interview.
    – Outline what to include on your resume.
    – Share local employment outlooks.
    – Outline salary ranges for different types of positions you recruit for.Get very granular with your questions and answers and put each one on its own page.
  2. Include Schema Markup on your site and jobs.
    If you want to show up on Google for Jobs you already need schema markup on your jobs (Haley Marketing has you covered on Google for Jobs). It’s also very important for voice search. Using schema can help increase the chances you show up in search with a featured snippet and in turn can help you pop up at the top of voice searches.
  3. Create properly formatted list articles.
    Creating articles that answer a specific search query and putting them in a list format makes it easy for Google and other engines to crawl and extract answers. Writing list articles like this one will help with overall search traffic and voice search.
  4. Get local.
    A lot of voice searches are local. 58% of people used voice search to find a local business or info in the last year. Include content/copy with terms like “-near me” or “-around me”.
  5. Get speedy and secure.
    For both voice and traditional SEO, you need to make sure your site is on SSL (secure) and it’s speedy. Sites that are secure and fast will rank higher.

Bonus Tip: Call the Staffing SEO Experts Haley Marketing Group

We have a team of content marketing and SEO specialists that will help make sure your site ranks well in traditional search and voice search. Contact our Staffing SEO experts today.


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