Captivate Your Users with Authentic Imagery

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Captivate Your Users with Authentic Imagery

Stock photography trends are continuously changing. When we once used very posed and cliche images, we now search for authenticity. Users want to feel connected to your business, this helps build trust.

Let’s take a look at characteristics to look for when choosing authentic imagery for your website.

Relatable

Is it real people doing real things? Is it believable? Find subjects in their natural settings.

Tells a Story

“A picture is worth a thousand words”

Genuine

Photo should be candid. It’s about capturing a moment in time.

Technically Unaltered

Photo should look real with natural light, and little or no editing. Over processed photos do not look natural.

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