As project managers, we hear this question a lot. Or, my favorite – “what do you think of my logo?” We get it. You’ve decided to do a new website – and have selected Haley Marketing (of course!). You are excited to get started. During the kick-off call, you throw it out there – should… Continue reading
Captivate Your Users with Authentic Imagery Stock photography trends are continuously changing. When we once used very posed and cliche images, we now search for authenticity. Users want to feel connected to your business, this helps build trust. Let’s take a look at characteristics to look for when choosing authentic imagery for your website. Relatable… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
I’m sure you’ve heard the saying, “Perception is reality.” If you want to break it down, perception is defined as “a way of regarding, understanding, or interpreting something; a mental impression.” Reality is defined as “the world or the state of things as they actually exist, as opposed to an idealistic or notional idea of… Continue reading
