Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, has published a free recruitment marketing strategy checklist to help industry professionals improve their recruiting effectiveness.

To compete in an extremely tight candidate market, agency owners and recruiters must evaluate their recruitment from a broad perspective, considering their branding, culture, analytics, candidate and employee experience and more. To help with this assessment, experts at Haley Marketing developed the “Smart Recruiting Checklist,” which poses more than 190 questions staffing and recruiting professionals can use to think strategically about the four “pillars” of recruitment marketing:

  • Career sites: Developing a high-performance website and job board that are easy to find and maximize conversions.
  • Job advertising: Leveraging the right boards and aggregators, as well as programmatic advertising platforms, to increase reach, optimize spending and improve advertising ROI.
  • Social recruiting: Designing distinct strategies on the right platforms to attract and nurture relationships with both active and passive job seekers.
  • Employment branding: Defining an employee value proposition, increasing visibility online and in the real world, and proactively managing online reputation.

A Smarter Strategy Delivers Better Recruiting Results

According to Haley Marketing CEO, David Searns, “During this period of record-low unemployment, successful talent acquisition takes much more than posting jobs and direct recruiting. Staffing owners and recruiters must think strategically about the ‘pillars’ of recruitment marketing to find, attract, engage and nurture talent before they ever apply to a job.

“We created the Smart Recruiting Checklist to help our clients generate ideas that will make their recruiting smarter – and ultimately get more qualified job candidates to click the apply button. As a recruitment marketing partner to our clients, this free resource is just one more way we’re helping staffing and recruiting firms survive the talent drought.”

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