Evaluating your marketing efforts can be intimidating – luckily, we have a few free resources that can help your business. Google Analytics Google Analytics is a completely free tool that helps businesses track important information about websites. For example, you can track how many people are on your site, what pages they’re visiting, for how… Continue reading
Don’t overthink this. We’re in very uncertain times. When that happens, we get very unsure. No one knows what is coming next month, next week, tomorrow and even the next hour. Now, as a leader in your staffing agency, you can be that steady rock for your team, your employees and your former employees. What… Continue reading
“It won’t happen here.” “I just hope everyone (else) will be alright.” “This can’t be real.” “What am I going to do?” We didn’t see this coming. Just a few months ago, most of us had never even heard of COVID-19. Now, we’re faced with statewide shelter-in-place orders. Closed business. Unprecedented economic challenges. And an… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 38 SEGMENTS: How to manage a remote social media strategy Should you put the word “Remote” in your job titles? Now is the perfect time to build…and refine…your employer brand … Continue reading
Reopening for Business A Checklist for Staffing Firms I’m writing this on Monday, April 24. Last week, Georgia, South Carolina and Tennessee began to reopen. Oklahoma, Alaska and Texas were close behind, and in the coming weeks, all of America will begin to get back to business (check out this site for an interactive list… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the rollout of several new marketing solutions for staffing and recruiting firms. Designed to make marketing more effective – and more cost-effective – these services help staffing firms stand… Continue reading
In light of COVID-19’s impact on our economy, we’re republishing some of our top blog posts from before and during the Great Recession. While it’s more than a decade old, this post provides sound advice on how to create demand for staffing, even in a recession. Quite honestly, these tips will help you gain an… Continue reading
We’re in uncharted territory, yes. I did not have a plan for pandemic-response marketing materials when I rang in the new year. However, as times change, so must our approach to strategic marketing. And now, more than ever, email is a great tool to quickly (and affordably!) stay in front of your clients, candidates, and… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the launch of their COVID-19 Recovery Resources page for staffing and recruiting firms. Packed with free business strategy and marketing ideas, as well as new low-cost marketing services, the… Continue reading
It’s amazing how dramatically some things change – and how other things stay the same. When I wrote this advice post back in 2008, we were facing similar economic challenges – for very different reasons. And while much of this advice is still relevant today, back in 2008 we had just 200 clients – and… Continue reading
The COVID-19 pandemic and the steps being taken to avoid the spread of Coronavirus have forced us all to adapt our business practices. The workforce has been divided into essential and non-essential, those who can work from home and those who are abruptly unemployed. Staffing firms who wish to continue working with employers or bring on new business must… Continue reading
With the sudden change to our world in March 2020, it affected several aspects of our daily lives. One of those aspects deals with how candidates are engaging with job openings. What is changing? Let’s look at actual data from Indeed. For example, the WFH, an abbreviation for “working from home” had a nearly 600%… Continue reading
Heard about Staffing Works? Staffing Works is a new online community we’ve launched to help professionals in the staffing industry come together and deal with the challenges we are all facing right now. We use this community to: exchange ideas discuss mutual concerns brainstorm novel solutions and sometimes, just to feel connected during a time… Continue reading
“We appreciate you.” It’s an extremely important sentiment, especially during a time when customer loyalty is being tested every day. If you’re looking for a great way to: send a special “thank you” to a valued client recognize the exceptional effort a temporary associate showed while on assignment reward an internal employee for their hard… Continue reading
The coronavirus has had a tremendous impact on our economy. To help staffing firms like yours navigate these uncharted waters, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice has become a bit dated, most is highly relevant as you look to craft… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 37 SEGMENTS: Don’t sleep on digital marketing during the COVID-19 Pandemic 3 lessons from the staffing industry’s leading marketing professionals Why is now the perfect time to be proactive in managing… Continue reading
