Now more than ever, we want to make sure your website is optimized for efficiency. Using customized marketing strategies, once your target audience has visited your site, let’s make sure they’re directed exactly to where they need to go, as quickly as possible.
Here are a few small tweaks you can make to your website.
Add a Fly-In
A fly-in is a simple and easy way to direct users when they open your website. The bonus part about a fly-in is once they’re installed, they’re easy to edit, so you can easily customize where you want your traffic to go.
Add a fly in to direct your candidates to your job board, leads to your contact us page, or your audience to your most recent company updates.
Create an eBook
What questions are you constantly getting? What is a major pain point of your candidates or clients? An eBook is a great way to not only provide extensive thought leadership, but also to gather leads and build your email list. You can do this by simply making your eBook gated content so that if someone wants to read it, they have to submit their information.
Keep Your Job Board Updated
We know how important it is to fill jobs, so to efficiency is key. In order to ensure you are receiving and reviewing the most updated resumes, make sure filled jobs are a) closed; b) an accurate location is listed (listing remote is HUG right now); and c) the salary or pay rate is listed.
For more job description tips, check out my blog, Don’t You Want Great Candidates to Look Your Way? Polish up Your Job Descriptions.
Is Your Website is Optimized for Mobile?
If your users can’t make it much past your homepage… there’s no hope for them converting on jobs or submitting orders.
Take a test run yourself and see what needs to be fixed. Visit your site on your cell phone in the mindset of a candidate or client – can you access the right resources? If you can’t, it’s time to talk to a marketing consultant ASAP!
Consult with a Marketing and Website Expert
If you’re ready to spruce up your website or are just looking for some marketing advice, contact one of our specialists today.