Your website copy is critically important. Good copy will generate interest while increasing inquiries from candidates and potential clients. It should never be an afterthought or something you just throw together. It should receive the same thought and attention as the layout and imagery on your site. Copy is an investment in the success of… Continue reading
Key differentiators are the physical characteristics and “personality traits” of your company. They are what sets you apart in staffing that makes your company unique (or at a minimum, define why you are BETTER than the competition). Differentiators help prospects understand what you are offering and why they should work with you -you are defining… Continue reading
Most staffing websites built on WordPress in the last few years include the option of including a “fly-in” — a call-to-action that flies in or pops up when the website is opened. Visitors to the site can click on the CTA to take the action described or click an x in the corner to quickly… Continue reading
Why do you need a website for your staffing firm? What should it look like? Should it be a sales tool? Should it be merely informational? Does it need a job board? Different staffing companies have different ideas about how their website should look and function – or wonder why they even need a website… Continue reading
So you’re building a new website and maybe you’re in one of two camps: I MUST have a say in every aspect of my website, from the images down to the buttons. I’m just going to sit back and let you handle it. But how much say should you really have? What’s going to get… Continue reading
As a project manager, of course I would offer that “organization” is the key. But let’s talk about what that generalization might really mean. At the end of the day project managers and clients share the same goal. We work together to deliver to a website that helps drive your business! While this blog post… Continue reading
We all know the design and functionality of a website is key to the bottom line of any business in the staffing and recruiting industry. But, with an historic unemployment rate, candidates afraid to return to work, and an unemployment bonus that leaves some people less motivated to return to the job, how can you… Continue reading
Now more than ever, we want to make sure your website is optimized for efficiency. Using customized marketing strategies, once your target audience has visited your site, let’s make sure they’re directed exactly to where they need to go, as quickly as possible. Here are a few small tweaks you can make to your website…. Continue reading
Is It Time For a Change? How old is your staffing website? Is it attracting high-caliber candidates? Does it reflect your staffing company’s culture and results? Your website should be a tool to attract clients and candidates. If it’s not doing the job, it’s time to think about an update. …And with Haley Marketing’s Hot… Continue reading
Since 2011, Peyton Resource Group (PRG) has offered staffing solutions to businesses throughout Texas. With almost 20 years of finding businesses the best solutions for their staffing needs – and helping candidates take charge of their careers – Peyton Resource Group understands how to help achieve business and career goals. Partnering with Haley Marketing, the… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
We’re at the halfway point of 2018. Are you on track to reach the goals you set for your staffing firm for the year? • Is your revenue on pace to reach projected numbers? • Do you have enough qualified candidates in your pipeline to fill your clients’ open positions? • Is your client acquisition… Continue reading
Another busy week here at Haley Marketing Group. Here are just a few of the things we’ve been talking about this week to help clients succeed in 2018. Email Marketing Email marketing is still making a tremendous impact in the staffing industry. Marketing Advisor Mackenzie Froese writes this week about it’s tremendous ROI and… Continue reading
We’re starting the year off right with several victories here at Haley Marketing Marketing Group. Take a look at some of these wins for the week ending Friday, January 5, 2018. Website Design Kaitlin Bolling, Director of Interactive Design, started the week with a win by sharing some innovations she developed for our creative team that… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
