Most staffing websites built on WordPress in the last few years include the option of including a “fly-in” — a call-to-action that flies in or pops up when the website is opened. Visitors to the site can click on the CTA to take the action described or click an x in the corner to quickly dismiss.
The most common call-to-action copy you will see is along the lines of:
Looking For Work?
We’re hiring in Buffalo!
Clicking on “Apply Now!” will navigate to the job board.
But that’s not the only way your staffing firm can use a fly-in
Consider your toughest problems and leverage your CTA fly-in to solve them.
- Show off your talent showcase
- Direct people to your COVID-19 content
- Advertise virtual job fairs
- Highlight key differentiators
- Recruit for specific jobs
- Sign up for your Newsletter
- Share referrals
Not sure how to edit or create fly-ins?
If you are a Haley customer, you can find step-by-step instructions on Help Me Haley. You can learn how to edit your current CTA fly-in or add a new one on the homepage or pretty much wherever you like.
Learn more about the uses and advantages of CTA fly-ins.
Does a CTA fly-in really make a difference?
Only if you want to convert! Check out this success story from a Haley Marketing client who turned a simple fly-in into a conversion funnel.
If you have questions on how you can make the most of the features of your Haley Marketing website or are ready to update your website, contact us today.