Over the past few months, as our country deals with COVID-19, life itself has been anything other than predictable. With news and updates changing every single day, it has become apparent that messaging of businesses must remain flexible as circumstances change. Messaging and a digital marketing strategy go hand-in-hand, especially as uncertainty continues to linger.
With this in mind, developing and continuing to adjust your digital marketing strategy, even as businesses start to reopen, is more critical than ever.
Here’s what you should be considering with your businesses digital marketing strategy at this time:
Building Trust Through Transparency
When developing a digital marketing strategy during this time, it’s important to consider being open, honest, and straightforward about your company’s operations. As businesses start to open, your audience wants to know what exactly you are doing and how you are handling the change. The more honest and straightforward your business is in the messaging online, it can directly correlate with a rise in your customer base. In one study, it has been found that nearly 94% of consumers are likely to be loyal to a brand that offers complete transparency.
Align Your Messaging on a New Way of Doing Business
Business is not as usual (pre-COVID-19), but digital marketing is a great way to express how your business is making changes in light of a changing world. Your audience wants insight into the “new normal” of your business and how you are going to keep your employees safe. Most people will have some fear or apprehension of being in a situation where they might be in close contact with others. Addressing how your business is going to handle this genuine fear is a great stepping stone with your messaging. From there, you will begin to tract more insight as to what your audience will respond to and how your business may need to pivot as well.
Get Your Team on Board
Your content is only as good as the number of people it reaches. If you’re only sharing content from your company pages, you have a problem on your hands. During these times, you must stand out among the rest.
Your team can help! As your team members contribute and share your message on their networks, the more possibility it is to reach more people than it could have initially. Additionally, as your team members share this content, it shows that they are confident in the messaging and overall the direction of the business. This tactic is essentially the digital equivalent of a recommendation or referral, which is priceless for your business.