Over the past few months, as our country deals with COVID-19, life itself has been anything other than predictable. With news and updates changing every single day, it has become apparent that messaging of businesses must remain flexible as circumstances change. Messaging and a digital marketing strategy go hand-in-hand, especially as uncertainty continues to linger…. Continue reading
When I studied a foreign language in high school, I struggled. Not because it was difficult, but because I never felt like I had enough information to move through the tasks assigned. Often we were given vocabulary words and a story that was about a paragraph in length, told to memorize the story and then… Continue reading
It’s no secret that Haley Marketing is filled with Harry Potter fans (although surprisingly few of us made the midnight premier – guess we are getting older). Anyway, as much as I am a fan of the story, I’m equally a fan of the J.K. Rowling marketing magic. In fact, here’s an article I wrote… Continue reading
“We’re sick of getting undercut by the nationals!” I was recently speaking with a client that’s having a real issue with several VERY aggressive competitors. No matter what mark-up they set, the competition is coming in 2 to 5 percent lower. In response, this company has been aggressively working to sell their value and demonstrate… Continue reading
Top performers also focused more intensely than low performers on staffing projects with the right people: 47% of the former researched employees’ skill sets before the project kicked off to ensure the project team was well-rounded. None of the low performers did.
This is a great tidbit to share with your prospects. A project staffing company could provide the testing, and the staffing needed to ensure a well-rounded team, which in turn raises the likelihood that the project will be successful. Who wouldn’t see value in that?
The U.S. Department of Labor recently announced it’s hiring 250 investigators to look into wage-and-hour violations. The hiring is in response to a report titled “Broken Laws, Unprotected Workers: Violations of Employment and Labor Laws in America’s Cities” that found widespread problems with OT pay, minimum-wage violations and denied breaks. Here is a sample of the… Continue reading
Great news! According to this article in the Wall Street Journal, temporary staffing just showed big gains in the past two weeks–and the industry has reached its highest level since last year! http://online.wsj.com/article/SB125123132870958103.html If business is truly on the rebound (and we think it is), NOW is the time to get out infront of the… Continue reading
A friend of mine, Jim Della Volpe just shared the following tips with me. Whether you’re a solo recruiter or an executive in a large staffing organization, these words of wisdom hold true for us all… Advice on Growing Your Business At one point or another in your business, you’ve had the opportunity to move… Continue reading
I got a call this morning from a local staffing firm. At first, I thought it was someone calling to inquire about our services, but in less than 3 seconds I knew it was a sales call. Now, the woman who called was very pleasant, and very professional. But she blew it…BIG TIME! And if she… Continue reading
I just returned from the 2009 California Staffing Professionals annual conference, and I am very pleased to report that optimism–and positive sales results appear to be in abundance! Heading out to the conference, I assumed that we’d be hearing lots of pessimism and horror stories. After all, the recession lingers on, California’s state government is on… Continue reading
Is that light at the end of the tunnel? Each day the number of positive reports we are seeing and hearing about the state of the staffing industry continues to grow. While no one is brave enough (or foolish enough) to say we are out of the woods, there are finally reasons to be a… Continue reading
I have a confession. I’m a NY Giants fan at heart. But as Creative Director for Haley Marketing, I’m surrounded by Bills fans. And if you’re a football fan anywhere in the U.S., you undoubtedly saw the recent news that the Bills signed controversial wide receiver TO (Terrell Owens) to a one year deal. While… Continue reading
Just read a fascinating article in today’s Knowledge at Wharton newsletter (Half a Million Job Cuts: Is There a Strategy Behind the Layoffs?). The article illustrates that the massive layoffs we are seeing are not being caused by the current economy, but by deep operational weaknesses and strategic issues that have “been lurking beneath the… Continue reading