As a project manager, of course I would offer that “organization” is the key. But let’s talk about what that generalization might really mean. At the end of the day project managers and clients share the same goal. We work together to deliver to a website that helps drive your business! While this blog post… Continue reading
By Lynn Connor, COATS Staffing Software Hiring has grown more complicated with every passing year, but 2020 has brought an even more complex set of rules to employers. Pre-employment exams, post employment questions, temperature screening, doctor’s note requirements and PPE questions are just some of the reasons staffing firms are struggling. It’s extremely difficult to… Continue reading
Like other social sites, LinkedIn rewards activity on your page with more opportunities for attention. If you’re looking to increase the number of followers on your company’s page, you should post to the page regularly by sharing original content that gives value to your audience, get your company’s employees to like, and share the content… Continue reading
Let’s Talk About SEO And Your Content A lot has changed since the dawn of search engine optimization (SEO), but many people still seem to be stuck in the old days when it comes to SEO copywriting. Unfortunately, outdated tactics are not only ineffective, but they can also land you in hot water with search… Continue reading
Google Search Console is a free tool for webmasters that can be set up on your website. It offers a collection of great tools and information, including: Overall site performance Total search clicks Total search appearances How many URLs are indexed by Google Website issues Pages with potential errors URLs/pages with opportunity for improvement Mobile… Continue reading
The past six months of our lives have created countless challenges, not the least of which revolves around sales in a fully remote business world. By now you know sidelining your sales and marketing efforts isn’t the best choice. But with so many doors closed, one major question remains: How do you build the relationships needed to close sales…virtually? One solution: branded content. I recently shared a… Continue reading
What marketing should staffing firms be using to drive sales and qualified applications during these strange times? I recently sat down with Haley Marketing’s Founder and CEO, David Searns, to discuss this very topic, because it’s one that’s been dominating our client conversations over the past several months. Here’s a transcript of our conversation, which… Continue reading
The short answer? Maybe. If you have the resources…absolutely! Otherwise, it’s time to double down on what works best.
Today’s post is the last in our series that shared data from our May/June 2020 industry survey, designed to find out how our industry has been impacted by the pandemic. We’ve covered everything from the benefits of increasing recruitment spend to the most efficient digital marketing tools in our 8-part series; our final post discusses the… Continue reading
What Are Branded Social Sharing Images? Branded social sharing images are one of the key factors in a successful social media strategy. These types of images are specially tailored to your brand and are always related to the content of the social post. Branded images are a great way to get users to engage with… Continue reading
“Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. We’re sharing the results, as well as key takeaways, in an 8-part series of posts (you can catch up by scrolling to the links at the bottom). Today’s installment includes staffing… Continue reading
How long will it take for things to get back to “normal”? This was one of the questions Haley sought to answer in our May/June 2020 survey, conducted to find out how our industry has been impacted by the pandemic. Today’s post is one of a series in which we’re sharing the survey data and important… Continue reading
Making more sales calls. Expanding service offerings. Exploring new niches. Lowering overhead. When you think of all the things your staffing firm can and should be doing to make it through this downturn, does “improving customer service” even break the top 10? It should! Here are 3 ways Shareworthy Service can make a big difference… Continue reading
Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 46 SEGMENTS: Acting with purpose: Are your web pages helping or hurting your conversion numbers? Instagram launched a TikTok competitor…Do we need to develop a strategy? Or double down on what… Continue reading
