haley marketing logo
Close this search box.

Optimizing Your Career Portal for Response: Build Trust from the Start (Part 5 of 5)

Share this:

Need a little boost for your recruitment strategies?

Today, I’m wrapping up my 5-post series based on our Big Ideas Newsletter article “Optimizing Your Career Portal for Response.” Each post outlines tactics you can use to attract, engage, and convert site visitors to eager job applicants.

If you missed earlier installments, find them here:

Optimizing Your Career Portal for Response: Start with Your Website (Part 1 of 5)

Optimizing Your Career Portal for Response: Get Your Jobs Discovered (Part 2 of 5)

Optimizing Your Career Portal for Response: Improve Candidate Experience (Part 3 of 5)

Optimizing Your Career Portal for Response: Keep Visitors Engaged (Part 4 of 5)

Our final conversion tip is all about you.

Build trust from the start.

Today’s job seekers are more cautious about sharing their information online. They need assurances that you will deliver on your promises. Build a strong employment brand and clear social proof of your value, e.g., case studies, testimonials and reviews.

Here’s how you can get started:

  • Assess your online reputation. Search for your business name online and see where you are mentioned, how you are spoken about, and how many stars you are getting on Google, Glassdoor, Facebook and Indeed.
  • Address the problems (and leverage the successes). The reality of our industry is you can’t place every candidate—which can lead to lots of unhappy individuals. To minimize the risk of negative reviews, take a proactive approach to reputation management. Ask for feedback from every candidate, and when you get a complaint or a bad review, address it quickly and through private channels of communication.
  • Be proactive. Don’t leave your brand at the mercy of unhappy candidates. Put a system in place that will help collect positive testimonials regularly, so the good always outweighs the bad.
  • Showcase great experiences. Testimonials, reviews, and success stories are the best way to prove the quality of your services and differentiate your company. Add new testimonials to your website, email communications, and social media content. Convert your positive feedback into social graphics and videos and share on LinkedIn, Facebook, Twitter and Instagram.
  • Monitor, analyze and refine. Keep track of new testimonials, find and address problems early, and continually mine for insights to identify competitive advantages.

Recruiting is tough these days, but top talent is out there.

I hope the strategies and tactics in this series of posts will help job seekers find YOU (and find your website engaging)! If you’d like these tips in one place, access the full content of our Big Idea Newsletter article “Optimizing Your Career Portal for Response” here.

As you kick off your optimization efforts, we’d love to be a partner to your firm. We offer recruitment marketing services, including:

  • Career site development
  • Employment branding
  • Social recruiting
  • Reputation management
  • Programmatic job advertising management

To get ideas or brainstorm ways to generate more response from your career site, contact us today.

Share this:

Hey you! Don’t miss out…


Get our best marketing tips—one idea a week. You’ll also get invites to our webinars, and exclusive offers on our products and services.

You may also like