Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we’re talking about digital marketing trends or what’s working right now for staffing and recruiting firms across North America, we’re here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 128:
0:00:26 Brad and Matt discuss their week and the uncertainty surrounding AI.
0:02:12 Matt reflects on his experience at Staffing World and the theme of uncertainty.
0:03:40 Brad suggests pumping the brakes on AI adoption and focusing on problem-solving.
0:05:26 Matt shares a Staffing World perspective on using AI to save or make money.
0:06:14 Brad emphasizes the importance of small wins and progress over perfection.
0:08:31 Matt highlights the enduring principles of starting with “Why” and quality in recruiting.
0:10:12 Discussion about button-up vs. button-down shirts (We only talk about important topics here…)
0:11:02 Recap of Staffing World Conference
0:13:04 Challenges in securing job orders
0:15:34 Importance of relationship building and relationship marketing
0:16:44 Nurturing relationships with clients and prospects
0:18:30 Need to pivot marketing strategies based on current challenges
0:19:30 Evaluating and adjusting marketing strategies regularly
0:20:21 Frequency of being agile and making changes
0:21:19 Importance of setting goals and overcoming challenges
0:21:19 Aligning actions with goals to achieve desired outcomes
0:21:50 Evaluating marketing strategies and tactics
0:22:43 Don’t stop doing what’s working, do more of it
0:23:37 Constantly adjust tactics and tailor to your audience
0:24:46 Look at data to determine what is working
Hosts
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
