Recently, the marketing industry has focused on social media, search engine optimization and internet marketing, but there is another marketing trend that is very popular right now, especially in this economy: cause marketing. Cause marketing involves a “for-profit” business and nonprofit organization marketing together for mutual benefit. These days, many for-profit companies are pioneering their… Continue reading
This year’s Staffing World Expo and Convention being held October 20-23, 2009 in Orlando, FL will feature two outstanding speakers: Joe Calloway – Author, Branding Consultant and Past ASA Keynote Speaker After interviewing executives at ASA member companies that have outperformed the market over the past two years, Mr. Calloway will provide insights on what it takes to… Continue reading
Every day I receive hundreds of emails, but there is one I read religiously. It’s from Google Alerts giving me the latest news about the staffing industry. As you can imagine over the past few months that email has been less than uplifting with stories about economic turmoil, job loss, decreasing profits, failing businesses, and general pessimism over the future… Continue reading
The National Unemployment Rate for March was 8.5% With the unemployment rate continuing to rise dramatically in recent months (now up to double digits in some states) a recent Salary.com survey asked its users how they have been affected by the recent changes in the job market. Impact on Everyone 91% of the people surveyed know someone… Continue reading
Last week I listened in on our first guest webinar in our Lunch with Haley series. The topic was Cybermarketing, and it was hosted by Mark Berger, an Internet sourcing guru. I learned a ton of great info, but I wanted to bring to your attention three free resources that you may not be using… Continue reading
Well, I’m not sure this picture proves anything, but there’s no question that this recession has hit everyone. And while those who earn over $250K have become targets for the government, the reality is that even the very wealthy are feeling pain right now. So what’s the marketing lesson for your staffing firm? No matter what… Continue reading
As I often do around this time of year, I have immersed myself in the NCAA basketball tournament. 48 games over 4 days, Dinosaur BBQ, and bracket competitions–now that’s a weekend! The only downside to this is that you are hit with the same commercials over and over again. Luckily, none of them are overly annoying (except… Continue reading
Haley Marketing is giving away more great stuff to help you sell your staffing and recruiting services. We recently finished updating our Marketing Best Practices Guide, and you can download a copy for free by clicking here. The new guide has been updated to include: A detailed overview of marketing strategy Expanded advice on how… Continue reading
I wanted to share a very simple technique that one of my clients recently used to double the click through rate on their email newsletter. The first month of their campaign they saw a very respectable 16% click through rate. A week or so after the first mailing went out, they contacted everyone on their… Continue reading
Marketing Sherpa recently polled a variety of executives in various-sized organizations about how they plan to adjust their marketing mix in 2009. The following chart shows where companies are planning to reduce and increase their marketing investments this year: Not surprisingly, social networks, blogs and email marketing (to in-house lists), were at the top of the… Continue reading
Just read a fascinating article in today’s Knowledge at Wharton newsletter (Half a Million Job Cuts: Is There a Strategy Behind the Layoffs?). The article illustrates that the massive layoffs we are seeing are not being caused by the current economy, but by deep operational weaknesses and strategic issues that have “been lurking beneath the… Continue reading
In planning for a down economy in 2009, many leaders and marketing executives have taken a closer look at their investments and the ROI associated with each marketing tactic. So what did they find out? A recent poll conducted by MarketingSherpa found that electronic media plays a crucial role in lead nurturing and lead generation: According to MarketingSherpa’s research: “The bubbles show the relative importance… Continue reading
Wondering where to focus your sales efforts in the coming months? Follow the money! The following chart from McKinsey & Company shows a few industries that tend to benefit during recessions. And as the money flows, so will the jobs and the need for staffing and recruiting services.
What a breath of fresh air! I’ve had enough of our steady diet of media fed negativity about the economy. Yes, it’s bad. Yes, it may get worse. But enough with the bad news already. The solution for your staffing firm is not going to be found by focusing on what’s wrong…or waiting for the next… Continue reading
When the going gets tough…the tough do not pull back on marketing! Why? If you’d like some proof of the importance of marketing aggressively, check out this article from the Wharton School. Here’s an excerpt from the article: With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising… Continue reading
Ever read any of Dan Kennedy’s NO B.S. books? If not, check them out. Dan’s not big on management theory (to put it mildly), just practical, no b.s. advice that entrepeneurs need to hear. In NO B.S. Direct Marketing, Dan (who by the way is one of the most successful marketers on the planet), made a… Continue reading
