Marketing Ideas

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Don’t Take “No” for an Answer

No doubt, you’re going to be busy this year…and highly successful. The phones will ring, more job orders will come in—and then BAM, all of a sudden, it happens. Seemingly in an instant, there’s no time. No time for prospecting. No time to reconnect with old clients. No time to market.

If you’re committed to maximizing your revenue in 2004 (and beyond), don’t take “NO” for an answer. Don’t let “no time” become an excuse. Make the commitment now to a consistent marketing effort, and develop a game plan for tactics you will execute regardless of how busy you get. To help you get started planning your activities, here’s a list of 25 tips and suggestions to maximize your revenue.

Value Relationship Marketing

Why do some firms have close rates as high as 80% and others as low as 10%? Why do some firms consistently grow and add new staff while others undergo cutbacks and lay workers off? The answer isn’t simple, but firms can begin to answer questions like these by looking at how they market to customers.

Traditional marketing techniques encourage companies to identify what customers want and provide that value in a “product”– without developing an on-going ‘give and take’ relationship with the customer. But many successful companies have made a paradigm shift in how they market to customers–it’s called “Relationship Marketing.”

Low Cost Marketing Ideas – Part 2

This article is the second in a two-part series on low cost marketing. It presents 16 more low cost marketing techniques and their best uses.

Low Cost Marketing Ideas – Part 1

This article is the first in a two-part series on low cost marketing. It presents 10 techniques you can use to drive sales without breaking the bank.

How to Make Your Staffing Company Stand Out, Stay Top-of-Mind and Win More Business

Is your staffing company the biggest? The cheapest? The only one providing the services you offer? No? Then why do customers choose your staffing service over the competition? And more importantly, how will you ensure they keep choosing you?

If the key to your success is providing terrific service, that’s commendable, but you’re not alone. In today’s market, a staffing company won’t survive long without great service–it’s the minimum cost of doing business. But service is no longer the differentiating factor it once was. In a super-competitive industry like staffing, standing apart from the competition isn’t easy. But it can be done…

Avoiding “Collateral” Damage:

Are brochures a necessary investment? Seems like an obvious question, doesn’t it? After all, nearly every company has some sort of brochure, so they must be beneficial…right? Well, too often the answer is “no.” Too many brochures aren’t worth much more than the paper they’re printed on. They do little to educate prospects, build credibility, or advance sales efforts. And when poorly designed, a brochure can actually do more to kill a sale than close one.

Want to make your brochures more effective? Here are a few quick thoughts on brochures, and most importantly, a few ideas to make them into a powerful tool that can make sales easier.

50 Ways to Grab Attention

Here’s a list of ways to get your message noticed. Stop being overlooked. Start grabbing attention and winning business!

What’s Your Offer?

Unfortunately, when it comes to staffing, most business owners ignore the most basic rules of direct marketing. They create terrific service organizations, but they never bother to create compelling reasons for prospects to call. This article will help you create irresistible offers that get prospects to respond.

NO-COST MARKETING: Five Ideas that Work

The following article offers five marketing ideas with action and implementation plans. These ideas will cost you virtually nothing to execute and provide ways to produce effective marketing that can increase your revenues and profits.

E-mail Marketing

How can you take advantage of e-mail marketing? Here are some of the ways staffing companies currently use e-mail in their marketing efforts…

Stop Selling. Start Branding.

Branding is all about developing unique products and services for a specific market in the minds of the consumer. This article will help you create a unique brand identity and put an end to price competition.

What’s Your USP?

In a market crowded with staffing companies vying for attention, how can you insure that when the customer picks up the phone to call for staffing assistance, it is your company’s name that will be foremost in his mind?

One way to move you towards that goal is to create a USP. This article will help get you started…

Natural Market Extensions

What’s the best strategy for your business right now? That depends. In some market segments, the smartest decision is to re-focus on core business activities. Put more effort into out-hustling and out-servicing your competitors…and take away a greater share of their business.

However, if your market segment has become too small to support your operations, a business line extension may be more than a good idea.

Make Your Company the First Call

A very wise marketer, James Cecil, taught me a great lesson about making your company the first to be called. Or, as Jim put it “when your client suddenly gets hit in the chest with a spear, you want them to think of you as the ONLY spear removal surgeon in town.” But how? How do you make yourself the only surgeon?

Become a Market Leader

All too often, staffing is viewed by HR and hiring managers as if it is a commodity. Their common argument is that staffing firms all provide the same types of services drawing from the same pool of talent. To compound the problem, the industry has been its own worst enemy—teaching people how to buy based on mark-ups.

But the point of this article is not to gripe. The point of this article is to get you thinking about what you can do to differentiate yourself, and how you can become a market leader.

Direct Marketing

How do marketers get people to respond? And why do some marketing efforts produce terrific results while others fail to generate a single lead? While there is no one right answer, here are 19 guidelines to help ensure your success in your marketing efforts.

How-To Tips