A Silver Bullet for Marketing Staffing?
What marketing is working best right now for staffing agencies? Below we examine what works…and doesn’t…to help you build a stronger marketing strategy that achieves your goals:
Marketing Ideas
How to Choose the Best Marketing for Your Staffing Firm
How do you create the “best” marketing strategy for a staffing agency? The process starts with asking the right questions to really understand where you want to go.
Help! How Do I Handle a Negative Online Review?
You’ve worked hard to build a great business, providing amazing service experiences for both employers and job seekers. You’ve built a service model that has checks and balances. You’ve trained your staff on the right way to work with employers and job seekers. If you receive a negative review online, here’s how to handle it the right way:
Don’t Take “No” for an Answer
If you’re committed to maximizing your revenue in 2021 (and beyond), don’t take “NO” for an answer. Don’t let “no time” become an excuse. Make the commitment now to a consistent marketing effort, and develop a game plan for tactics you will execute regardless of how busy you get. To help you get started planning your activities, here’s a list of 25 marketing ideas:
Value Relationship Marketing
Why do some firms have close rates as high as 80% and others as low as 10%? Why do some firms consistently grow and add new staff while others undergo cutbacks and lay workers off? The answer isn’t simple, but firms can begin to answer questions like these by looking at how they market to customers.
Traditional marketing techniques encourage companies to identify what customers want and provide that value in a “product”– without developing an on-going ‘give and take’ relationship with the customer. But many successful companies have made a paradigm shift in how they market to customers–it’s called “Relationship Marketing.”
Low Cost Marketing Ideas – Part 2
This article is the second in a two-part series on low-cost marketing. It presents 15 more low-cost marketing techniques and their best uses.
Low Cost Marketing Ideas – Part 1
This article is the first in a two-part series on low cost marketing. It presents 10 techniques you can use to drive sales without breaking the bank.
Make Your Staffing Company Stand Out, Stay Top-of-Mind and Win More Business
Is your staffing company the biggest? The cheapest? The only one providing the services you offer? No? Then why do customers choose your staffing service over the competition? And more importantly, how will you ensure they keep choosing you?
If the key to your success is providing terrific service, that’s commendable, but you’re not alone. In today’s market, a staffing company won’t survive long without great service–it’s the minimum cost of doing business. But service is no longer the differentiating factor it once was. In a super-competitive industry like staffing, standing apart from the competition isn’t easy. But it can be done…
What’s Your Offer?
Unfortunately, when it comes to staffing, most business owners ignore the most basic rules of direct marketing. They create terrific service organizations, but they never bother to create compelling reasons for prospects to call. This article will help you create irresistible offers that get prospects to respond.
NO-COST MARKETING: Three Ideas that Work
The following article offers marketing ideas with action and implementation plans. These ideas will cost you virtually nothing to execute and provide ways to produce effective marketing that can increase your revenues and profits.
Email Marketing
How can you take advantage of e-mail marketing? Here are some of the ways staffing companies currently use e-mail in their marketing efforts…
Stop Selling. Start Branding.
Branding is all about developing unique products and services for a specific market in the minds of the consumer. This article will help you create a unique brand identity and put an end to price competition.
What’s Your USP?
In a market crowded with staffing companies vying for attention, how can you ensure that when the customer picks up the phone to call for staffing assistance, it is your company’s name that will be foremost in his mind? One way to move you towards that goal is to create a USP. This article will help get you started…
Natural Market Extensions
What’s the best strategy for your business right now? That depends. In some market segments, the smartest decision is to re-focus on core business activities. Put more effort into out-hustling and out-servicing your competitors…and take away a greater share of their business.
However, if your market segment has become too small to support your operations, a business line extension may be more than a good idea.
Become a Market Leader
All too often, staffing is viewed by HR and hiring managers as if it is a commodity. Their common argument is that staffing firms all provide the same types of services drawing from the same pool of talent. To compound the problem, the industry has been its own worst enemy, teaching people how to buy based on mark-ups.
But the point of this article is not to gripe. The point of this article is to get you thinking about what you can do to differentiate yourself, and how you can become a market leader.
Direct Marketing
How do marketers get people to respond? And why do some marketing efforts produce terrific results while others fail to generate a single lead? While there is no one right answer, here are 19 guidelines to help ensure your success in your marketing efforts.
